Find Jobs
Hire Freelancers
Ava와 채팅 - AI 비즈니스 컨설턴트
사용자 아바타
안녕하세요. 저는 당신의 비즈니스를 강화시키도록 도와주는 AI 가이드 Ava입니다!
이미 사업을 운영하고 있거나 사업을 새로 시작하는 것을 바라신다면 저는 AI 기반 프리랜서를 사용하여 고객님의 비전을 현실로 바꾸는 데 도움을 드리고자 왔습니다. 비즈니스 목표를 공유하면 재능 있는 프리랜서들이 입찰할 수 있는 프로젝트를 함께 만들 수 있습니다. 비전을 현실로 만들어봅시다!
사업이 있습니다
나는 사업을 시작하고 있어요
대화를 이메일로 보내는 중에 문제가 발생했습니다. 나중에 다시 시도 해주십시오.
한 시간에 한 번만 대화를 저장할 수 있습니다. 나중에 다시 시도 해주십시오.
대화가 너무 짧습니다. 저장을 하고 싶으면 Ava와 계속 채팅하세요.

7 steps to optimize your site for voice search

Voice search is a growing trend in SEO, and it requires new strategies. We'll show you how to rank you website for voice search queries in 7 steps.
2019. 6. 13. • 4 분 읽을 거리
업데이트 작성일: 2020. 1. 22., 작성자: Adam S.
표지 사진

SEO for voice search demands a different way of thinking

Voice assistants used to be an interesting novelty. Now they're beginning to become the norm in day-to-day life. Research shows that 65% of 25- to 49-year-olds use voice search daily. And they're not alone. Among the 18–24 set, 59% use voice search at least once a day, while 57% of people over 50 use it daily.
Smart speakers are gaining market share as well. In the United States, there are 74.2 million smart speaker users, accounting for 26% of all internet users. It's estimated that voice search commerce will hit $40 billion USD in the US by 2022.
Smart businesspeople are already thinking of ways to optimize their site for voice search. They understand that voice searches operate differently than traditional search. If you put these tips into practice, you'll put your business ahead of the curve.

1. Think about the way people talk

Voice searches are conversational. People use natural speech patterns to query virtual assistants, and virtual assistants are becoming better and better at understanding them. A 2018 study by Loup Ventures found that Google Assistant understood 100% of the queries asked of it, and answered 85.5% correctly. Siri had a 99% hit rate understanding queries and answered them correctly 78.5% of the time.
These numbers will only rise as the AI behind smart assistants becomes more effective. They focus on understanding natural language. That means your SEO strategy has to focus on natural language as well. Write content that's conversational and focuses more on long tail keywords. Most voice searches are at least 3–5 words, meaning your SEO should focus on longer keyword phrases.

Featured Work in SEO

Portfolio item image
Website Design and SEO Optimization
by dynamitewebsol
Portfolio item image
SEO for Cleaning Supplies Site in UK
by calciustech
Portfolio item image
Client's Top Position for 3 Years
by calciustech
Portfolio item image
1st page - Pool Construction Canada
by calciustech

2. Think about intent

The intent behind voice searches is often different than traditional web searches. According to Milestone, Inc. founder and president Benu Aggarwal, voice searches generally fall into one of three user intents. They're navigational, meaning the user is looking for a location or contact information; they're informational, meaning the user is looking for a guide on how to do something; or they're transactional, meaning the user is looking to compare or learn about products or services.
The intent behind a voice search has a lot to do with how it's phrased, and most voice searches are phrased as questions.

3. Think in questions

This brings us to our next tip. Optimize your voice search content around questions. You can do this by researching the most common questions in your topic area and then creating an FAQ page to address them, and perhaps even producing standalone pieces of content for each question.
If you don't know where to start with your research, Answer the Public is a great resource. It allows you to type in a topic and then generates a list or related questions.

4. Think local

Voice search is incredibly well suited to local SEO. In fact, 58% of consumers say they've used voice search to find local business information within the last year. Among smart home speaker users, 76% say they conduct local searches at least once a week, while 53% say they perform daily local searches.
If you're a local business, you definitely need to leverage voice search to your advantage. It gives you the opportunity to grab the attention of high-intent customers in your area.
The best way to optimize your local business for search is to make sure you're registered for Google My Business, and that all your information is accurate and up to date. You also need to check your citations to make sure your business is listed in all relevant local guides.

5. Think about your structured data

Structured data is absolutely vital for voice search optimization. Structured data markup allows search engines to understand and contextualize the information on your page, and they serve this information to users in answer boxes like Google's Featured Snippets.
These Featured Snippets are often the results served up to voice search users. Optimizing your site for Featured Snippets by using structured data markup will also optimize your site for voice search. Two birds, one stone.

6. Think mobile-first

Remember that many voice search users are accessing the web via a mobile device. This means your site must be mobile friendly. This is crucial for a couple reasons. First and foremost is user experience. If a user lands on your site through voice search and finds it's a terrible mobile experience, it's likely they'll be turned off by your site and your brand and end up bouncing back to the search results. Second, Google has announced it will move to mobile-first indexing, meaning it will crawl a site's mobile version before it crawls its desktop version. If a site isn't mobile-friendly, you can expect it to suffer the consequences in the SERPs.

7. Think fast

Users conducting voice search want results immediately. Many of them are looking to fulfill an immediate need. Many of them are using voice search because they're in a situation where they can't conduct a normal search. For example, they could be driving a car and hoping to find a local business. In other words, they know what they want and they want it now.
If a voice search user lands on your site and finds it loads slowly, they're likely to bounce back to the search results in frustration. Page load speed is a major ranking signal for search engines, and if your site is slow you may not even appear in the SERPs. Site speed is important for any area of SEO, but the user intent behind voice search makes it even more important.

Freelance SEO Experts

사용자 아바타
국기 () Astha Technology
15 USD / hour
4.8 (862 건의 리뷰)
PHP
JavaScript
Website Design
Graphic Design
Copywriting
Visit profile
I
국기 () InstaServ India Pvt Ltd
35 USD / hour
4.9 (1109 건의 리뷰)
PHP
JavaScript
Website Design
Graphic Design
Internet Marketing
Visit profile
사용자 아바타
국기 () RajShree Pvt Ltd
10 USD / hour
4.9 (1060 건의 리뷰)
PHP
XML
Website Design
Graphic Design
Internet Marketing
Visit profile
사용자 아바타
국기 () ➹ Jasmin SEO Company
8 USD / hour
5.0 (694 건의 리뷰)
Internet Marketing
Logo Design
SEO
Data Entry
Link Building
Visit profile

Bonus Tip: Think about getting some help

If these steps sound too difficult to put into action, you should consider hiring an SEO expert to help you. A freelance SEO expert can optimize your site for voice search, for local search, for mobile and desktop search and they can identify and fix any technical issues that are keeping your site out of the SERPs.
어떤 유형의 일을 처리하려고 하시는지 알려 주십시오.
고객님의 프로젝트명을 입력하여 주십시오.
자신의 프로젝트를 시작
관련 스토리

고객님의 프로젝트를 도와 드릴 저희 기술 부조종사팀과의 대화 시작

지금 도움 요청

고객님 맞춤형으로 추천해 드리는 게시글

게시글의 섬네일 8 tips for writing landing page copy that SELLS
Get more traffic, more conversions and more money with sizzling landing page copy. Follow our guide to learn how to write delicious landing page copy.
4 min read
게시글의 섬네일 2020 SEO Guide: How to write website content
Need to write content for your website? Follow our guide to make sure it's optimized to rank on the first page of Google
20 min read
게시글의 섬네일 Building your business' website from the ground up
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 min read
게시글의 섬네일 A beginner's guide to search engine marketing (SEM)
Search engine marketing can be a great advertising channel for your business, or a colossal waste of money. The difference lies in how it's executed.
8 min read
감사합니다! 무료 크레딧을 신청할 수 있는 링크를 이메일로 보내드렸습니다.
이메일을 보내는 동안 문제가 발생했습니다. 다시 시도해 주세요.
등록 사용자 전체 등록 건수(일자리)
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2024 Freelancer Technology Pty Limited (ACN 142 189 759)
미리 보기 화면을 준비 중...
위치 정보 관련 접근권이 허용되었습니다.
고객님의 로그인 세션이 만료되어, 자동으로 로그아웃 처리가 되었습니다. 다시 로그인하여 주십시오.