Freelancer 로고서비스의 이용 방법일자리 탐색 로그인 회원 가입 프로젝트 등록
Find Jobs
Hire Freelancers
Get Ideas
About
Resources
Why you need a social media marketing strategy 8 social media marketing tools to help your business

How to use Hootsuite for your social media marketing

Multiple social media accounts are a real pain to manage. You can now access them from the single platform Hootsuite. We'll show you how to use it.
2020. 1. 22. • 5 분간 읽음
표지 사진

Managing your social media marketing doesn't have to be a burden. Hootsuite can help

Social media marketing can be a difficult task. Keeping up to date across multiple platforms and profiles, posting regularly and engaging with your audience is time-consuming.
Fortunately, you don't have to resort to keeping multiple tabs open in your browser and flicking back and forth between them in a fog of social media overload. There are a variety of tools that make managing social accounts easy and efficient.
Hootsuite is one of the industry standard platforms for managing social media accounts. To get the most out of it, you'll need to understand how to use it.

Create your profile and link your social account

Your first step will be to sign up for a Hootsuite account. The platform offers a 30-day free trial if you're still uncertain about whether it's the right solution for you. Once the trial ends, you can choose between four different plans:
Professional. This account lets a single user manage up to 10 social profiles, and schedule unlimited posts. It costs $19 USD per month. Team. A team account allows three users to manage up to 20 social profiles. You can assign tasks to team members and generate custom analytics reports. You'll also get a custom branded URL and one social media certification. It costs $99 USD per month. Business. Business accounts allow 5–10 users to manage up to 50 social profiles. In addition to Team subscription features, the Business subscription includes premium app integrations, four social media certifications and priority customer support. It costs $499 USD per month. Enterprise. The Enterprise subscription is custom tailored to the subscriber, and includes support for social media marketing, selling, customer service and advertising. It also offers APIs to integrate Hootsuite with existing business software. The pricing is bespoke.
After you've chosen a subscription model, you'll connect your social accounts. Hootsuite can connect to Facebook, Twitter, Instagram, LinkedIn, Pinterest, LinkedIn and several other social platforms. You can choose the platforms you want to connect, after which you'll be prompted to log in to the platform and give permission for Hootsuite to access its data and post on your behalf.

Featured Work in Social Media Marketing

Portfolio item image
Client's Top Position for 3 Years
by calciustech
Portfolio item image
1st page - Pool Construction Canada
by calciustech
Portfolio item image
Group Ballot App
by aarvtech
Portfolio item image
Lead Generation Results
by billybell89
 

Add your streams

Your streams are where you can view your social media activity. You'll see your posts and mentions across different social accounts. You can also use your streams to monitor mentions of specific hashtags and keywords, but we'll delve into that more later.
To add a new stream, simply click "Add Stream" and choose either the social media account you want to add or the keywords you want to track.
hootsuite tutorial add stream
You can also choose to see only certain features of a social account. For example, you could add a stream that shows you only your Facebook messages.

Create new tabs

The streams window also allows you to add custom tabs.
hootsuite tutorial add new tab
This can be handy for organizing your social media accounts. You can choose to view every social media platform stream in a single tab, split different social platforms into different tabs or, if you have multiple accounts on the same social media platform (for instance, different Facebook accounts for different businesses or business units), you can group them together in tabs.
You can also use tabs to group together similar streams. For example, you could have a tab that shows your mentions across every social platform, one that shows your posts, one to track keywords and one that shows your messages.

Schedule posts

Scheduling posts is one of the best time-saving tools at your disposal. Rather than ad hoc social media posting, you can plan your posts in advance, upload them to Hootsuite and then have them published at a specific time.
To schedule a post, you can click on the green "New Post" button in the top right hand corner of the screen.
hootsuite tutorial add new post
You'll enter the content for your post, choose the social platform and then choose whether to publish now or schedule for a later time.
You can also create posts from the "Publisher" tab in the left hand sidebar (it's the one with the paper airplane icon). This brings up a calendar view. Simply click on a day and time, and a modal window will allow you to create a new post or Pinterest Pin.

Monitor trends

As we mentioned before, your streams can show you more than just your social media feeds. You can use streams to monitor social media trends.
When you create a stream, you can choose to monitor keywords or hashtags. To do this, create a new tab. You'll be offered the option of monitoring posts and mentions, monitoring "My Industry" or "Browse All Streams." Choose "My Industry."
hootsuite tutorial monitor mentions
Next you'll be asked which social platforms you want to monitor in the tab. Choose the ones you want and hit "Next." In the next window, you'll be asked to add keywords, hashtags or even the names of other accounts you want to follow.

Analyze your impact

To track how your posts are performing, head to the Analytics tab (the icon that looks like a bar graph). Here you can see data for each social media account you have connected to Hootsuite.
hootsuite tutorial monitoring analytics
You'll see data for a certain date range. You can change the date range using the calendar toolbar in the top right corner.
hootsuite tutorial analytics date range
Don't worry if you see zero clicks. It just means you haven't used Hootsuite's built-in link shortener, Ow.ly, to put links in your posts.When you paste a link in a post, Hootsuite will give you the option to shorten the link with Ow.ly and add tracking. Without this, Hootsuite can't track the clicks in your account. 
Each account will show you the number of posts you've done during a specific time, the number of followers you have and the change in followers over the time period, the total number of engagements your posts have had during the time period and your total traffic for the time period.

Freelance Social Media Marketing Experts

사용자 아바타
국기 () SEOsquares @SEOsquares
9 USD / hour
4.9 (608 건의 리뷰) Website Design Internet Marketing Photography Logo Design SEO
Visit profile
사용자 아바타
국기 () Nasrin Begum P. @fayzaalaam
15 USD / hour
4.9 (329 건의 리뷰) Graphic Design Internet Marketing Banner Design Logo Design SEO
Visit profile
사용자 아바타
국기 () Nishit G. @Nishit65
20 USD / hour
4.9 (530 건의 리뷰) Social Networking Twitter Facebook Marketing YouTube Google Plus
Visit profile
사용자 아바타
국기 () Elite web techno @riskseowork
10 USD / hour
4.9 (497 건의 리뷰) PHP Website Design Graphic Design Internet Marketing Logo Design
Visit profile
You can also see the number of inbound messages for each social account. This includes more than just messages to your inbox. It also includes comments and posts on your page from other users.
Finally, you can see a table of your individual posts. Each one will show you how many likes, comments, shares and clicks each post received.
hootsuite tutorial posts

Manage assignments

Assignments are only available for team accounts or above. Assignments allow you to delegate answering messages to members of your team. When you receive an inbound message, whether it's a direct message, comment or post, you can click on the message to assign it to a team member.
In the Assignments Manager (the tab with the clipboard icon), you can see messages assigned to you and messages assigned to other team members. You can use this tab to keep track of team members' responses to messages, and you can reply to messages assigned to you from within the tab.
Hootsuite tutorial managing assignments

Add apps

There are a wealth of both free and paid apps you can add to Hootsuite. In the App Directory tab (the one with the puzzle piece icon), you can browse apps that add new functions and features to your Hootsuite account.
The apps available cover a broad range of functions. You can add apps to provide deeper analytical insights, provide you with stock photography for your posts, add chatbots to your social media accounts, translate messages written in other languages and integrate other social networks into Hootsuite.
There are a dizzying number of apps available, but a few of our favorites are Slack and Jira integration and UpContent, which provides you with curated content you can share with your social media followers. You can also integrate Dropbox or Google Drive, and add your Google My Business account to your Hootsuite stream.

Featured Work in Social Media Marketing

Portfolio item image
Social Media Marketing Campaign
by gobyweb2
Portfolio item image
Synprio | A Digital Agency Company
by bullslogix
Portfolio item image
Facebook Advertising Campaigns
by billybell89
Portfolio item image
Social Media Management for Laroma
by gobyweb2
 

관련 스토리

8 social media marketing tools to help your business
4 분간 읽음
Why you need a social media marketing strategy
10 분간 읽음
How to use Buffer for your social media marketing
5 분간 읽음
How to install Facebook Pixel tracking on your website
5 분간 읽음
Why you need social media analytics
5 분간 읽음

최신 정보의 수신

저희 뉴스 레터에 가입하시면, 주요 주제에 대한 최신 정보를 받아 보실 수 있습니다.
가입해 주셔서 감사합니다! 저희가 보내 드리는 소식은 고객님의 메일 수신함에서 살펴 봐 주시기 바랍니다.
이미 가입이 되어 있는 이메일 주소입니다.
죄송합니다만, 원인을 알 수 없는 오류가 발생하였습니다. 재시도하여 주시기 바랍니다. 같은 문제가 계속 반복되는 경우에는, 고객 지원팀 으로 다음의 오류 정보와 함께 문의하여 주시기 바랍니다. (Error Code: )

고객님의 프로젝트를 도와 드릴 저희 기술 부조종사팀과의 대화 시작

지금 도움 요청

고객님 맞춤형으로 추천해 드리는 게시글

게시글의 섬네일 2020 SEO Guide: How to write website content
Need to write content for your website? Follow our guide to make sure it's optimized to rank on the first page of Google
20 min read
게시글의 섬네일 Building your business' website from the ground up
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 min read
게시글의 섬네일 Why hiring a graphic designer is vital for your business in 2020
Great graphic design will solidify your brand identity and drive revenue. Find out how to hire a great designer and what you should expect to pay.
9 min read
게시글의 섬네일 The types of graphic design your business might need
What type of graphic design should you use for business? In this exhaustive guide we discuss every different type of design your business might need.
23 min read
등록 사용자 전체 등록 건수(일자리)
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2022 Freelancer Technology Pty Limited (ACN 142 189 759)
There is no internet connection
미리 보기 화면을 준비 중...