Illustrare Qualcosa
- 진행 현황: Closed
- 상금: €150
- 응모작 접수(건수): 5
콘테스트 개요
For a Digital Marketing company we need an infographic showing the following:
Objectives: to represent how Italian companies and Chinese internet users (that may be in China or worldwide) can interact. The interaction should be shown as flows.
The story:
- the company reaches the Chinese user online via Search Engines or Social Networks.
- Offline the Chinese user is reached by stores, events,fairs, magazines etc.
- The offline world is directly linked to the online one via QR code, that is a typical Chinese habit. The online world generates a push for the Chinese user to go towards the offline one (go to the store, to event, buy a product etc)
Details to be shown:
- Chinese person holding a smartphone and Italian company
- Digital environment and off-line environment
- Digital environment (that should cover more space) details to be shown are:
- company websites
- search engines: Baidu, Sogou, 360 (represented with official icons)
- Social Media: WeChat, Sina Weibo, Youku, QQ, Baidu Tieba(represented with official icons)
- key opinion leaders: bloggers, influencers
- Offline environment is made by: traditional media (magazines and newspapers), stores, events, fairs ...
- The connection between offline and online to be shown as Chinese person scanning QR code
- The connection online to offline should be designed also
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