Hello, this design was probably rejected because the design lacked connection throughout. The typeface is a new-style, probably Bodoni, which does not relate to the brand the client is describing. It is a complete different perception angle.
Designers who are clearly copying the example chameleon given, please withdraw your images. If the artist were to find out, he/she could obviously take legal action, and is obviously unfair. I believe the example is there to derive inspiration from instead.