Sales Promotion Video - Targeted at US Used Car Dealership
- 진행 현황: Closed
- 상금: $250
- 응모작 접수(건수): 16
- 수상자: KenanTrivedi
콘테스트 개요
We wish to make a video to promote the sales of CarDr.com diagnostic Service:
> "American Accent" Audio - REQUIRED - Target Market is US Car Dealerships
> 3xSuggested Scripts below. You can use your own ideas or modify below as needed.
> Video of Under 1 min preferred.
> Minimal ANIMATION - target is a male dominated market - Female lead preferred for Video.
About CarDr.com: Trade Scan is CarDr.com’s Automotive Diagnostic Service for Dealers – the service using a wireless hardware & app diagnosis hidden faults - OBD DTC – Diagnostic Trouble Codes – unlike other OBD readers which do only generic of one specific brands. CarDr.com covers 90%+ of all car brands.
Hidden DTC Codes – B,C, U, P can cost thousands of dollars to fix and land dealers in legal troubles. Detecting them at “Trade-In” can enhance a dealer’s profitability significantly.
Target Of this Video: US used Car Dealerships – Franchise and Independent Dealerships.
Key Message:
1) Saves Money : Great Return of Investment
Example 1: A conversation between 2 dealers…please suggest one
Jack : Hi Jack (Excited)
Tom : Hi Tom (Low Low)
Jack : Why do you look so worried Tom ?
Tom : Just a bad day at work – we had to sell a few cars at a loss because we overlooked some faults during trade-in. Anyways, what can I say? This is business I guess – you win some and you loose some.
Jack : Seems like you’ve not heard about Trade Scan by CarDr.com. A few months back, even I thought like this. Everything changed when the CarDr.com sales agent walked in and showed their product.
Tom : What !? How?
Jack : Well, Trade Scan by CarDr identifies vehicle faults with its OEM level vehicle diagnostics within 2-3 mins. It also helps you estimate the time and cost to rectify the issues.
Tom : How much money did you save?
Jack : Well with the $ 500 monthly subscription, I saved $ 100,000 over the last few months.
Example 2 : MONOLOGUE
Everyday dealers across America lose money on car trade-ins because of hidden faults. Trade Scan by CarDr.com provides OEM Level diagnostics in 2-3 mins which saves you thousands of dollars every day. Our customers have saved over $60,000- $100,000 in a year by investing $600/month on average. What are you waiting for?
Stop accepting losses, protect your gross profit. Visit cardr.com or call (800) 932-1120 to know more.
2) Unconsidered Needs: challenges, shortcomings, or missed opportunities that Car Dealers don’t \yet know about but are holding them back - Move from accepted losses – protect gross profit
3) Process Improvement - Enhance efficiency of a dealership.
Dealers need to thoroughly inspect cars to prevent losses in car trade-ins. Identify hidden faults within 2-3 minutes using Trade Scan’s OEM level diagnostics. Our customers have found faults in 40% of the cars where the check engine light is off. Trade Scan has helped dealers save over $10,000 every month. Visit cardr.com or call (800) 932-1120 to know more.”
Trade Scan is CarDr.com’s Automotive Diagnostic Service for Dealers – the service using a wireless hardware & app diagnosis hidden faults - OBD DTC – Diagnostic Trouble Codes – unlike other OBD readers which do only generic of one specific brands. CarDr.com covers 90%+ of all car brands.
Hidden DTC Codes – B,C, U, P can cost thousands of dollars to fix and land dealers in legal troubles. Detecting them at “Trade-In” can enhance a dealer’s profitability significantly.
Videos for reference
1. CarDr.com Trade Scan: https://www.youtube.com/watch?v=yqVLtwx-B8o
2. Vehicle appraisal System overview: https://www.youtube.com/watch?v=fTiPooos0Pc
3. CarDr.com adding value to car dealerships: https://www.youtube.com/watch?v=MCHRG4-rEVo
4. World’s smallest OBD adapter: https://www.youtube.com/watch?v=fCyp7qqA5Jw
Feedbacks
1. CarDr.com should be pronounced as CarDoctor.com
2. Person if used should be a middle-aged guy working at a Dealership in the USA
3. Background Music should be soft rather than loud
Instructions attached in Doc
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FortOne, United States.
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