Sports Medicine Brand Campaign
- 진행 현황: Closed
- 상금: $200
- 응모작 접수(건수): 8
- 수상자: KenLuttrell
콘테스트 개요
Project Request
- Looking for marketing campaign ideas that can be executed on social, digital media, in-store and at trade shows. Looking for an overarching campaign idea with two specific thoughts on how it could come to life in one or more of the marketing channels listed above.
- The campaign needs to be able to live in multiple retail environments (mass merchants, sporting goods, online) - should resonate with the sportier athlete shopping at a sporting goods store, but not alienate the older mass merchant shopper looking for support with minor aches and pains.
- Goal for the campaign is to (1) Drive brand awareness (2) Increase sales and (3) Drive social engagement.
- Submissions CAN be written descriptions, mood boards, sample print ads, etc.
About Us - using "SM Brand" in place of real brand name:
- For over 50 years, "SM Brand" has stayed close to the changing needs of athletes, be they weekend warriors or international superstars, through its extensive line of sports medicine products (braces, supports, tape).
- "SM Brand" supports athletes of all kinds, from high school all-star to the seasoned athlete hindered by arthritis.
- The mission is: Help athletes stay in the game and perform at their peak.
- We sell products at mass merchandisers and sporting goods retailers as well as online.
Target Audience
- Our target audience is the weekend warrior who enjoys being active when he/she can find time on the weekends by going to a gym, playing a pickup game of basketball or going for a run outside.
- Athletes are focused on injury prevention and treatment
- 50/50 male/female
- College educated
- 34-50 years old
- Enjoys an active lifestyle
추천된 기술
고용주 피드백
“Has a great understanding of what is needed in a marketing campaign.”
srgleason15, United States.
이 콘테스트의 최상위 응모작
-
KenLuttrell United States
-
fabulista Canada
-
ARTandFASHION Russian Federation
-
nickgarcia20 India
-
johnmgerman United States
-
themckennafactor Australia
-
IPIhID Latvia
-
foysalzuben Bangladesh
공개 설명 게시판
콘테스트를 시작하는 방법
-
콘테스트 등록 신속하고 간편한 절차
-
응모작 접수 세계적인 참가 범위
-
최우수 응모작 선정 자료 파일의 다운로드(초간단!)