Us-You Quick Landing Page Animation

  • 상태: Open
  • 상: $180
  • 접수된 참가 항목: 5

콘테스트 개요

I am an investment advisor and financial planner and would like to have a short animation, almost like a looping gif, as our landing page animated graphic that would immediately express to clients/visitors that "What we do" is research and study the stock market, economic news, earnings, interest rates, inflation, currencies, etc., so our they don't have to, and "What you do" is buy a house, raise kids, travel, send kids to college, retire, spoil grandkids, and basically enjoy financial peace of mind. I don't want a full video for people to click on and watch, just a quick auto-animated gif/video that would be across the top of our website that quickly expresses this concept and grab their attention.
I attached a short video of the idea that I originally liked as a general concept to convey this message, but felt it needs some tweaking, like removing the paragraph in between the words and replacing with icons representing each word instead. There would need to be one animation for "What we do" and one for "What you do", or I was even thinking "This is our job", "This is yours"...there's a lot of ways this can be expressed.
Our firm colors are Black (#2B2A29), White (#E4E1DC) and Gold (#C29A5B). I was also thinking of cleaning the graphic up a bit and removing all background noise and having just the scrolling words and icons (very clean and modern looking), keeping the same criss-cross scrolling (because it looks very stock market ticker-ish) but a darker, black/gold version for what we do and a lighter white/gold version for what they do. These could be two scrolling animations across the top of our site, or ideally, if it could somehow be one animation with 2 sides, left being US and right being THEM, than that might work better, if it wouldn't clash or look too busy, as sometimes I feel like people never get to see the 2nd image that scrolls in, and that would defeat the whole purpose of this animation.
These are just my novice ideas based off a previous design, so feel free to run with it if you feel there's a better way to convey the above message in such a short period of time, as I'm sure there are many. I would like to stay away from real images and stick with some form of animation.
UPDATE: I added another video below and added link to another cleaner, flatter video in Public Clarification Board.

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  • NadirZouaoui
    NadirZouaoui
    • 7 시간 전

    Updated #7 in the comments.

    • 7 시간 전
  • croqo
    croqo
    • 1 일 전

    Which aspect ratio do you want?

    • 1 일 전
    1. escopazo
      콘테스트 주최자
      • 1 일 전

      Well I know little of this outside of 4:3 and 16:9, but whatever you think would look best stretched end-to-end across an entire webpage but not look too thin. Also, the greater the height the more info can be fit into the design so it doesn't look to cluttered.

      • 1 일 전
  • croqo
    croqo
    • 2 일 전

    Hello!
    What do you think about lottie instead of video format?
    https://airbnb.design/lottie

    • 2 일 전
    1. escopazo
      콘테스트 주최자
      • 2 일 전

      Looks pretty cool, but I know nothing of tech, so as long as it can be added to a website landing page then sure...format doesn't matter to me.

      • 2 일 전
  • aeroflair
    aeroflair
    • 5 일 전

    Hello, how long the loop should be?

    • 5 일 전
    1. escopazo
      콘테스트 주최자
      • 5 일 전

      Time of loop probably around 10-12 seconds.

      • 5 일 전
    2. escopazo
      콘테스트 주최자
      • 3 일 전

      Clarification: if one split video, 10 sec is good. If 2 separate videos and so will have to scroll page to see 2nd video, than 5-6 seconds each.

      • 3 일 전
  • GoldenAnimations
    GoldenAnimations
    • 3 일 전

    #guaranteed please

    • 3 일 전
  • nizumstudio
    nizumstudio
    • 4 일 전

    please tell the complete text you want that will be scrolling

    • 4 일 전
    1. escopazo
      콘테스트 주최자
      • 3 일 전

      Our side - Stock Market, Own vs Rent, College Planning, Mortgage Analysis, Economic Indicators, Social Security, 401Ks, Estate Planning, Investments, Cash-Flow, Retirement Planning, Debt Analysis, Buy vs Lease, Tax Reduction, Financial Planning.................................................................................................................... Client side - Buy a Home, Follow Your Passion, Family, Wedding, Start a Business, Travel, Retire Early, Leave a Legacy, 2nd Home, Live Comfortably, Enjoy Life, Hobbies, Philanthropy

      • 3 일 전
  • escopazo
    콘테스트 주최자
    • 5 일 전

    For those going with the scrolling ticker-tape idea, this video may give a clearer image of my thoughts. I think flat will look better than the original 3D looking scroll as 3D may look too busy, plus flat is probably easier to do. This video, but with about 3-4 rows of scrolling text and icons with space between rows so as not to be so crowded.. https://www.istockphoto.com/video/stock-marke-financial-trading-chart-gm1019400230-273957228

    • 5 일 전
  • njleitch
    njleitch
    • 5 일 전

    Hi, are you looking for a corporate / business look and feel or would you prefer something light-hearted / character based? I have an idea but with animated characters involved.The video you've supplied as a reference has quite a serious feel to it so that's why I'm asking before I start anything. Thanks.

    • 5 일 전
    1. escopazo
      콘테스트 주최자
      • 5 일 전

      Yes, I agree, video supplied is a little too heavy. Lighthearted would be better but not too much fun that it would seem to playful and we wouldn't be taken serious as money managers.

      • 5 일 전

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