금융 기초 정보 블로그 원고를 작성해 주실 원고 작가님 구합니다!! -기초 금융 지식을 지니고 있으신 분. 금융 블로그 글 쓰기에 자신이 있으신 분. -재택근무이고 출퇴근 필요없고 자유합니다. -블로그 없어도 괜찮아요. -글 1500자 기준 건당 18000원. 협상 가능합니다. -장기적인 합작 가능해요 -아주 훌륭한 분에게 보너스가 있어요^^ -개요와 참고를 미리 제공드리겠습니다. [Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions]
I'm in need of a talented copywriter to create engaging and motivational content for a radio spot. The aim of this project is to promote a product or service to a young adult audience, aged between 18-35 years. Your primary goal will be to craft inspiring content that connects with this demographic, encouraging them to take action, or consider a new perspective. The overall tone should be upbeat, motivational and forward-thinking. Ideal skills and experience for this project include: - Proven experience in creating persuasive and engaging copy - An understanding of the young adult market - Ability to use language and tone to evoke emotions and drive action - Familiarity with radio advertising is a bonus, but not essential. I'm looking forward to w...
As a freelance content creator, my specialty lies in the health and wellness industry. With my expertise, I can create compelling and informative content suitable for multiple platforms. - SKILLS & EXPERIENCE: I am ideally looking for opportunities that require comprehensive understanding of health and wellness topics. Proficiency in research and knowledge in SEO would be advantageous. Understanding industry trends, ability to create engaging health-related content, and meeting deadline are paramount for this role. - SPECIALIZATION: My sole focus is on the health and wellness domain. As such, I'm on the lookout for tasks where my specialty can make a significant impact. If you need a seasoned content creator for your wellness blog or health-focused ...
I'm looking for a talented individual who excels at creating high-quality video and photo content. My primary focus is on marketing and branding, so it's crucial that the content aligns with these goals. This is a long-term project, with an ongoing need for fresh, engaging content. Key Requirements: - Proficient in video creation and editing - Skilled in photography - Strong understanding of modern design aesthetics - Experience in creating content for marketing and branding purposes Your responsibilities will include: - Conceptualizing and executing video and photo content - Ensuring that the content aligns with our marketing and branding strategies - Delivering content on a consistent basis Ideal candidates will have a stro...
...engaging visual content, both video and image-based, on my Facebook and LinkedIn pages. This job would require daily posts on both sites to maximize interaction with my audience. Posts will be approved and content provided - however you will need to create the graphic and make the content interesting to the audience. Key qualifications: - Proficient in graphic design and video editing - Knowledgeable about Facebook and LinkedIn algorithms - Experience in content management systems - Digital marketing strategy skills are a plus - Work within company brand guidelines The ideal candidate would employ effective SEO tactics, understand audience targeting, and use analytics to adjust strategy as necessary. If you have a knack for creating visually capt...
...professional content writer to spearhead the creation of a new website for my IT company. The site will have 14 pages, each one aimed at showcasing our services to our primary target audience: small to medium businesses. Key Requirements: - Craft compelling, plagiarism-free content tuned to a technical and precise style. - Create engaging content that is Google-friendly and enhances our SEO efforts. - Have a deep understanding of IT concepts, terminologies, and solutions. Ideal Freelancer: - The ideal candidate will have great expertise in technical writing, specifically within the IT industry. - Experience in writing for a business-to-business (B2B) audience is a must. - Proven track record in writing SEO-optimized, plagiarism-free content. This ...
Currently, I'm seeking top-notch content contributors with proficiency in creating a variety of professional and formal written materials. The needed content spans across: - Website Content: Crafting brand-focused, clear, and compelling web copy is key. Freelancers should be able to communicate our offerings in an accessible, engaging manner. - Blog Articles: Develop insightful, well-researched articles for our blog. Experience with SEO techniques is a plus. - Product Descriptions: Write concise and persuasive descriptions for our range of products, illuminating their features in a business-friendly tone. Ideal Skills: - Proven experience in professional writing, editing, and proofreading. - An understanding of SEO practices. - The ability to com...
As an individual seeking to en...individual seeking to enhance the visibility of my informational and educational website for adults, I am seeking a professional off-page SEO professional. Your tasks: - Implement effective link-building strategies - Promote the website's content - Use social bookmarking for a wider reach - List the business on multiple platforms - Backlinks are on unique and c-class IP not the same -100 business listings on unique data The ideal candidate should possess a strong understanding of the latest off-page optimization techniques. They should be capable of meeting project goals while working independently. Demonstrated experience in content promotion, link building and social bookmarking is a must. Understanding the adult le...
I'm looking for a virtual assistant who can help me in creating Travel content for my Facebook, Instagram, and TikTok profiles. The ideal candidate will possess the following skills and qualities: - Proficient with Facebook, Instagram, and TikTok - Excellent copywriting skills for creating engaging text-based posts - Experience in graphic design for creating visually appealing content - Proficiency in video editing for creating short, engaging video content The content creation needs to be done on a daily basis, so the candidate needs to be able to manage their time effectively and work efficiently. If you have a good understanding of social media trends and can help me grow my social media presence, then you are the right fit for this project.
I require a skilled blog writer with knowledge and understanding of the job-seeking process. Your task is to produce SEO-friendly articles cent...produce SEO-friendly articles centered on career advice, job seeking strategies, and the global job market. The ideal person for this role should have: - Experience in writing on job-related topics. - Knowledge of SEO best practices. - Ability to capture the interest of job seekers. Your role will focus on: - Writing engaging, informative articles. - Utilizing SEO to increase website visibility. - Creating content specifically tailored to job seekers. The ultimate goal of these blog posts is to inform and guide job seekers. This project presents a valuable opportunity for writers with an interest in career guidance and the job-...
I am in need of an experienced content writer to support my home decor brand. The project involves creating website content and blog articles. Key Project Requirements: - The target audience for my brand is primarily customers, but also other brands. - The ideal tone and style for the content is elegant and sophisticated. The ideal candidate for this project will have: - Proven experience in writing content for home decor brands - A strong understanding of the US market and audience - Excellent English language skills with a sophisticated vocabulary - The ability to create engaging and persuasive content If you have the necessary skills and experience, please submit your proposal.
I'm in immediate need of a proficient content editor to refine my business reports. Key tasks include: - Fine-tuning the language, flow and structure for clarity and effectiveness. - Ensuring the reports adhere to established business language standards. - Providing feedback on how to improve future business reports. Ideal skills and experience: - Solid experience in editing business related content. - Exceptional attention to detail. - Excellent command of the English language. - Ability to work under tight deadlines, as this project needs to be completed ASAP.
I'm looking for a talented script writer to work on a draft comedy script for a TV project. This script will be targeted at an adult audience. Key Points: - Your primary task is to review, modify and work on the draft to create a compelling, engaging, and humorous script that will captivate the listeners. - The tone of the script should be light-hearted, witty, and entertaining, in line with the comedy genre. - Understanding of TV scripts and their unique requirements is a plus. Ideal Skills: - Proven experience in comedy scriptwriting, especially for radio. - Ability to tailor humor for an adult audience. - Strong understanding of pacing and structure in scripting. - Familiarity with the TV industry and its specific requirements. - Excellent communication and collabor...
...conveys a strong sense of inspiration. As the first thing potential readers will see, we need a cover that's attractive, engaging, and truly reflects the soul of the text inside. Ideal Skills/Experiences: - Proven experience in book cover design, specifically nonfiction and inspiration genre. - Strong understanding of design principles and techniques. - Demonstrable knowledge of what appeals to an adult audience. - Ability to incorporate innovative and creative ideas into the design. - Good communication skills to understand and translate the theme effectively. As well as creating a high-quality design, I expect you to offer input and recommendations based on your expertise to help me maximize the impact of the book cover. Your role will not only be to design but also to ...
I'm looking for a talented content designer who can help create a diverse range of content, including written, visual, multimedia, as well as a PPT and a brochure. Ideal Skills and Experience: - Proficient in designing written, visual and multimedia content - Experienced in creating PowerPoint presentations and brochure design - Familiar with creating content aimed at informing and engaging a youth or student audience Please let me know your relevant experience and how you could help me with this project.
...experienced social media marketing freelancer who can customize compelling Facebook and Instagram marketing ads that cater to my adult audience, aged 16-54 years for my 360 Photo Booth company. The main objective of these ads is to increase product sales. Hence, I require someone who can craft tailored ads, with a persuasive 'call to action' that encourages potential clients to make purchases. Key Skills and Experience: • Proven experience in creating and managing high-performing Facebook and Instagram ads • Deep understanding of ad targeting and ability to reach my specific audience demographic • Excellent copywriting skills to create compelling ad content • Proven track record of boosting product sales using social media ad campaigns. ...
I need 5 avatars created (I will give 5 images of examples I need) and 5 different voices. The avatar will be from chest up and will be basically still and will be able to communicate with the user in real time back and forth like a real human conversation. This will be an adult niche ai chat bot so will need to be programmed accordingly. It should be a very simple but professional and responsive interface and easy to manage for me. More work will be available ongoing.
I'm in need of a skilled professional with a knack for photo and video editing, content creation and social media management. Your work will be pivotal in enhancing our brand's visibility, generating leads and driving traffic to our website. Key Responsibilities: - Managing our social media presence on Facebook, Instagram, and Twitter - Producing engaging and visually appealing photo and video content - Creating compelling written content for various platforms - Designing brochures to support our marketing efforts Ideal Candidate: - Proven experience in social media management and content creation - Proficiency in photo and video editing software - Strong writing skills - Graphic design experience would be a plus Your primary aim will be to i...
...professional athletes so the illustrations should suit that demographic. - The sports theme is predominately focused on basketball and sports agents consequently, experience or understanding of the sport will be a considerable advantage. - I envision the style to be a blend of fantasy, adventure, and educational elements along with humor Ideal Skills: - Experience creating illustrations for adult-centric content. - Skilled in creating cartoon-style graphics. - Knowledge or interest in sports, specifically basketball. - Comprehension of fantasy and adventure themes. - Can work to a deadline and maintain good communication. This project promises to be an exciting venture and I'm thrilled about potential collaboration with an illustrator who can help bring my vision to...
...need of a skilled lifestyle content writer with solid Wordpress know-how and a basic understanding of SEO. The perfect candidate for this role will be producing 15-20 online articles per month, and uploading these to our website. The subject matter is focused on travel and leisure. Key Responsibilities: - Writing engaging news articles, listicles, and online features, primarily using press releases to do this (as opposed to researching yourself) - Uploading articles to Wordpress using WP Bakery builder - Resizing and uploading images to each article (these are provided) - Including internal and external hyperlinks, subheads throughout, creating clickable headlines and ensuring all content is in line with SEO principles Ideal Skills: - Proven experience in co...
Need blogs, content, marketing material made undetectable for ai.
...seeking an experienced freelancer to help create SCORM-compliant eLearning training material targeted toward employees and professionals. TYPE OF CONTENT: - Your task includes developing engaging video-based tutorials and interactive quizzes. TARGET AUDIENCE: - The content should be designed keeping in mind the skills and knowledge level of employees and professionals in various industries. SKILLS & EXPERIENCE: Ideal candidates will need: - Prior experience creating SCORM-compliant eLearning materials. - A strong understanding of various teaching methods for different levels of professionals. - Demonstrated skills in developing both video content and interactive quizzes to engage the audience. - Respect for project deadlines. Get in touch if you can bring th...
I'm looking for a talented web designer to create an engaging, responsive website. - Your primary goal will be to design a visually appealing, user-friendly informational website that caters to young adults. - I'd like the website to feature a blog section to keep the content fresh and a contact form to encourage user interaction and feedback. Your experience in designing websites with a strong focus on user experience and engagement will be crucial for this project. Additionally, understanding the needs of the young adult demographic and tailoring the design to suit these needs will be a huge plus. Looking forward to seeing your portfolio and discussing ideas for this exciting project.
...team at JDL Refrigeration , a leader in HVAC solutions based in Tempe, Arizona. This position requires a proactive, creative, and analytical professional who is committed to driving our marketing strategies forward and helping us expand our residential services. The ideal candidate will be a strategic thinker with expertise in SEO, Google Ads, social media marketing, content creation, email marketing, and CRM integration. Who We're Looking For: Results-Oriented: - Focused on achieving tangible results in the form of increased customer inquiries and service bookings. Communication Skills: - Excellent command of the English language, with the ability to craft clear and effective messages tailored to diverse audiences. Team Interaction and Communication: - Engage
I'm seeking a skilled and creative designer to craft new packaging for my food product. The primary goal of this design is to attract young adults. Key Points: - The design should be bright and...It must appeal to young adults, so a design aesthetic that captures their attention and resonates with their preferences will be essential. Ideal Skills: - Strong portfolio showcasing previous packaging design work, with a particular emphasis on vibrant and colorful designs - Experience in designing for the food industry would be a plus - Understanding of consumer behavior, especially of young adult target audiences, to inform design decisions. Your design will be an integral part of our product's appeal, so I'm looking for a designer who can inject both creativity and ...
...goal is to cater to a young adult demographic. Key Requirements: - Proficient in creating TikTok video content - Understanding of the interests and preferences of young adults - Able to produce creative, engaging, and high-quality videos - Familiarity with the e-commerce or product advertising sector is a plus Your responsibilities will include: - Crafting a product-centric TikTok ad campaign - Ensuring the video content aligns with the interests of young adults - Delivering high-quality, engaging, and creative video content that can drive conversions This project has the potential for ongoing work as we continue to expand our advertising efforts. If you have experience with TikTok advertising and creating compelling video content that resonates wit...
I am seeking a qualified web developer to create a captivating blog website for my project. The purpose of the website is to publish genre-specific short stories, aimed primarily at an adult audience. To meet this requirement, the potential freelancer should have: - Proficiency in creating an engaging, user-friendly website layout - Experience in incorporating features for story submission and publication - Understanding of how to target content to a specific audience - Experience in genre-specific themes and templates - Excellent SEO skills to drive appropriate traffic to the site Together, we can create a unique platform that successfully connects writers and adult readers through captivating genre-specific stories.
I am in need of an experienced content writer who can produce various forms of content centered around the topic of bus manufacturing. Your work should cover blog articles, website content, and social media posts. The purpose of the content is to inform, promote, and educate readers about the fascinating world of bus manufacturing. I'd like the tone to be engaging and the information to be accurate, comprehensive and of course, original. Ideal Skills: - Excellent writing and editing skills - Prior experience in writing about manufacturing or a related field - Ability to thoroughly research and understand the topic of bus manufacturing - Creative mindset to make technical content engaging - Ability to adhere to deadlines and content...
I am in search of a resourceful copywriter, proficient in creating engaging Italian educational content for teenagers on social media. Key Responsibilities: - Develop accurate, engaging and concise copy for social media educational posts. - Tailor communication to cater specifically to the teenage demographic. Ideal Candidate: - Has a strong command over Italian language. - Prior experience in crafting social media content. - Great understanding of teenage trends, expectations and language nuances. - Strong ability to communicate complex ideas in a manner easy for teenagers to grasp.
...Tiktok Account Manager to focus exclusively on my Tiktok platform. Key tasks will include: - Creating and posting engaging content: You should have a knack for understanding what type of content will drive engagement on Tiktok specifically. The posting frequency will be every other day. - Engaging with followers: This will comprise of replying to comments, direct messages, and other forms of fan engagement to solidify community. - Running ad campaigns: This includes campaign creation, monitoring, and tweaking as necessary for optimal performance. - Managing the Tiktok Shop The ideal candidate should have a proven track record in Tiktok management including content creation, follower engagement and running successful ad campaigns and managing the tiktok shop. Prev...
...designed Instagram posts - Designing 10 seamless Instagram carousels All designed content must be original - no templates are allowed. The posts and carousels will highlight my store's top-selling items, seasonal promotions, and new arrivals. To drive customer engagement, each design must include catchy call-to-action buttons. You will have freedom to use your own content inside designs. Key Objectives: - Increase brand awareness - Drive traffic to our website - Promote new whisky releases Target Audience: - Whisky enthusiasts - Men aged 30-50 - Regular social media users Ideal Skills: - Excellent graphic design capability - Strong understanding of brand identity - Experience in creating social media content - Knowledge of whisky industry prefe...
I'm in need of a professional designer who can revamp the labels for our products. Aspects such layout, and typography need a fresh look. The primary focus is to make sure that the new design effectively communicates with our target audience - adults. DO NOT ALTER THE LOG...need a fresh look. The primary focus is to make sure that the new design effectively communicates with our target audience - adults. DO NOT ALTER THE LOGO IN ANY WAY. The look and feel must be modern, professional, clean and clinical Ideal Skills and Experience: - Proven experience in label design - Strong understanding of color theory and typography - Previous experience in designing for an adult target audience - A good eye for layout and composition - Strong communication skills to understand and impl...
I’m seeking experienced content writers capable of producing in-depth blog articles and website content that exceed 1000 words. * Key Topics: Must be comfortable writing about topics related to Business and Finance as well as Technology and Innovation. * Ideal Skills: Solid grasp of the English language, ability to conduct thorough research, excellent SEO know-how, and exceptional critical thinking capacity. * Experience: Past experience in writing detailed articles about Business and Finance or Technology and Innovation is a must. The qualified freelancer should be able to deliver compelling and unique content, free from plagiarism and grammatical errors. Please include samples of your previous work in your bid.
YOU MUST ACKNOWLEDGE THAT THIS IS A GAY ADULT WEBSITE, OR I WILL DELETE YOUR OFFER. I need an experienced web developer who will work periodically on my gay adult website. An adept knowledge of handling PHP, MySQL, and server-side issues is crucial, as this is the job. Key tasks will primarily involve: - Dating website structure - Regular bug fixes - Working on necessary layout adjustments - Server-side management - Repairing and managing RSS feeds - Creating efficient data tables I'm seeking someone flexible, detail-oriented, and reliable for an ongoing relationship. Let's work together to keep the website running smoothly and efficiently. About the pay. It’s $15.00/hr. I do pay this lower fee because the work is easier, and...
I'm seeking an experienced Wordpress developer to give my website a text content makeover. I have between 5 to 10 pages that require updating. Key Responsibilities: - Update existing textual content across the site - Ensure that new content is aligned with the overall website design and theme - Add multiple languages to the site, content will be provided. Ideal Skills: - Strong Wordpress experience - Expertise in content integration - Excellent attention to detail This project will require excellent understanding of Wordpress functionality and design and exceptional attention to detail. A keen eye for aesthetics and intuitive user experiences is vital. I look forward to your proposals.
Copywriting for Lautegra. Deadline: 15 days. Budget: £270
I am in search of an experienced and versatile content creator to help me write engaging articles, blog posts, and social media content. The purpose of these content pieces is to promote my brand, extend our digital footprint, and drive more value through online content. The ideal freelancer for this job should have: • Proven content writing or copywriting experience. • Working knowledge of SEO. • Excellent writing and proofreading skills in English. However, feel free to apply even if you have no proper experience but are confident you can do the job. I appreciate originality and creativity. I am looking for content with a professional tone to promote my business. Your tasks would include: • Writing original articles ...
...configuring plugins that are relevant to Real Estate websites. - Managing cloud servers for WordPress sites, specifically using Cloudways - Digital Ocean servers. - Ideal if you have experience with installing pre-designed real estate websites and managing content uploads for clients. Key Project Details: - The primary goal of the WordPress website is to create Real Estate platforms. - Specific features needed include: - Property search functionality to help users find listings easily. - Integration of pre-designed real estate websites. - Content and property upload for clients to navigate and manage. I am looking for a dedicated and experienced professional who can manage these tasks efficiently and effectively. Please make sure you have the right experienc...
I'm seeking a content creator who can assist in building my brand's online presence. The ideal candidate will be able to create engaging visual and video content. Key Responsibilities: - Develop visually appealing content that's in line with our brand's aesthetics and values. - Create video content that's suitable for sharing on social media platforms. - Aim to increase brand awareness and engage with our target audience of business professionals. The content you create should be: - Unique and original - High quality and professional - Engaging and shareable Ideal Skills and Experience: - Proven experience in content creation, particularly in the visual and video mediums. - Strong understanding of social media platforms ...
I'm seeking a skilled video editor to work on a 7-hour educational content course. The project involves: - Editing video lessons to ensure clarity and coherence. - Incorporating graphics, transitions, and other visual elements where necessary. - Color correction and audio enhancement as needed. The ideal candidate should: - Have ample experience in video editing. - Be skilled in educational content editing. - Possess the ability to maintain viewer engagement through their editing choices. - Have a strong understanding of pacing and flow in video courses. Please provide relevant samples of your work with your application.
I'm in need of a skilled copywriter to create compelling, professional, and formal content for my brand that speaks directly to the young adult demographic. Key Requirements: - The copy should be focused on building our brand's identity and establishing a strong connection with the 18-34 age group. - The tone should be professional and formal, as the brand message needs to be conveyed clearly and effectively. Ideal Candidate: - Has a strong portfolio of storytelling and brand-focused copy. - Demonstrated experience in writing formal content that resonates with young adults. - Ability to craft content that is not only informative, but also engaging and thought-provoking. I'm excited to see how you can take my brand to the next level through ex...
I'm in need of professional website content to showcase our brickwork contractor services in the South East of England. - ABOUT US: - Company History: I'd like to introduce our company's background in the brickwork industry. - Mission and Values: Please help us articulate our company's mission and values into engaging content. - SERVICES PAGE: - List of Services Offered: I need our services (e.g., brick wall construction, patio paving, driveway installations) organized and succinctly described. Ideal candidates should have: - Proven experience in writing engaging About Us content - Past work in the contractor/building industry is a plus - Ability to create clear, professional service descriptions - Understanding of SEO for web c...
I need someone to generate engaging YouTube shorts and build a long-term content strategy. Key Responsibilities: - Create appealing, high-quality YouTube Shorts - Develop a long-term content plan for YouTube - Engage with the audience to increase retention and attract more subscribers - Monitor YouTube analytics to improve performance My budget is fixed I will pay 5$ in per video
Short article, travel story, food lover Details will be shared during bidding stage.
I'm in need of a talented graphic designer who can help me create a 3D version of our logo, that'll be used for our club event artwork. The designs should be modern in style and incorporate bright and bold colors. Key Requirements: - Create a 3D version of our logo in a modern design style. - Both still for artwork and moving for social media video content - Utilize bright and bold colors for the design. - Understand the context of the design for use in social event artwork. Ideal Skills and Experience: - Experience with 3D design and rendering. - ability to use Blender (or similar 3D program) - Strong graphic design skills, especially in modern design. - Ability to execute a design that will visually stand out in a social event context. Lots of regular work for the r...
I am in need of an expert in producing engaging AI videos, particularly in the Beauty, Medical Aesthetics, Skin Care genre. The primary goal of these videos is to drive increased traffic to my website, social media and increase overall company presence. Key details: - Video Length: Aim for medium length (1-3 minutes) to grab viewer attention and create an impact. - Video Purpose: To guide potential clientele from social media to our website. The videos need to be captivating, informative and actionable. - Genre: The videos should highlight beauty and aesthetics. Showcase our products and services with an engaging and elegant visual style. Ideal Skills and Qualities: - Exceptional skills in AI video production, - Proven track record of generating web traffic through engag...
Short article, travel story, food lover Details will be shared during bidding stage.
I'm seeking a content writer skilled in creating engaging website copy tailored to a senior audience (56 and above). The primary aim of this content will be to educate and inform. Therefore, the ideal freelancers should: - Have previous experience writing senior-friendly, informative content - Demonstrate an ability to make complex concepts easily understandable - Show a keen understanding of topics of interest to the senior demographic Content will largely be educational, so the ability to research, synthesize information and present it in a reader-friendly format is essential. Also, the writer needs to be sensitive to the challenges seniors face when online, such as readability and comprehension issues, hence, clarity and ease of navigation shoul...
...graphics. The project involves creating a video aimed at adult viewers. Key project details include: - **Video Style**: Motion graphics. I'm not looking for a cartoon or whiteboard animation. - **Purpose**: The primary goal of the video is educational. It should be designed to help adults understand and learn a particular topic in an engaging way. - **Audience**: The video will be targeted at adults. Therefore, the design, pace and complexity should cater to this demographic. The ideal candidate for this project should: - Have demonstrable experience in creating educational motion graphics videos. - Possess strong skills in video editing, animation, and storytelling. - Understand how to engage adult audiences while delivering educational content. - Have a p...
I'm looking for a skilled content creator to curate and craft content for a fan information page dedicated to Euro 2024. The ideal candidate should be able to: - Provide a comprehensive and detailed schedule and fixtures for the tournament. - Develop engaging and informative team profiles and player information. - Create a formal and informative tone throughout the content. - Update the content as significant events unfold. Experience in sports writing, content creation for information sites, and a deep understanding of soccer (football) would be a significant advantage. The ability to present complex information in a clear and concise manner is crucial.
