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    2,000 website redesign strategy template 건의 일자리 확인, 급여 기준: USD

    I'm looking for a professional who can retype my Telugu content from MS Word to Page Maker. The aim is to redesign it for a simple layout. Requirements: - Proficient in Telugu typing - Expertise using Page Maker - Simple layout designing skills - Attention to detail to avoid errors when retyping The content I'll provide is in MS Word format and I require your services to convert and retype it in Page Maker. Your design approach should be simple and user-friendly. This project doesn't require any content creation as the text will be provided, your task will mainly revolve around retyping and redesigning. A keen eye for detail will be crucial to maintain the integrity of the original text.

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    We are a thriving network of international schools seeking a dynamic Project Manager to lead the creation of its new website on a fixed-term contract. If you are a seasoned web project management professional with excellent communication skills and the ability to collaborate effectively within multidisciplinary teams, this opportunity is for you. Responsibilities include: Facilitating the progression of each project phase, from goal definition to implementation. Drafting requirements for the ToR (technical and functional) and producing various documents such as meeting materials, reports, and decision summaries. Collaborating with teams to define the project's terms of reference based on three key criteria: final product quality, budget, and deadlines. Drafting functional and ...

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    I'm in need of a skillful designer who's experienced with Figma to beautifully redesign the first page of my website. , do also phone version. !!!important!!! ... use same components Key Goals: - Revamping the existing color scheme with a fresh, engaging style. - Reorganizing the content layout for enhanced clarity and user experience. - Boosting the visual appeal through refined images and iconography. Impacting user engagement, overall user experience, and brand identity are essential for this redesign. Preferred Design Style: - A harmonious blend of minimalistic and clean design, coupled with bold, vibrant colors. - The design should also reflect an air of sophistication and elegance. The ideal candidate should possess a great eye for detail, a kn...

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    ...knowledgeable sales representative to help boost the visibility and sales of my Ayurvedic product line specifically in the Asian market. Key Responsibilities: - Fostering relationships with potential key customers, including individuals, wholesale retailers, and health clinics. - Developing and executing sales strategies tailored to the Asian market. - Regularly updating me on the progress of the sales strategy and customer feedback. The ideal candidate should have: - A good understanding of Ayurvedic products and their benefits. - Proven sales track record. - Strong networking abilities to connect with potential customers. - Existing knowledge of the Asian market is a plus. This role involves selling a broad range of Ayurvedic products. As such, the representative must be...

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    I am seeking an experienced engineer for a Finite Element Analysis (FEA) simulation project with an emphasis on assessing product performance and durability under dynamic load conditions. This involvement will be critical in defining our product design and development strategy. To Be Successful You'll Need: - Expertise in FEA simulations, particularly with respect to product durability and performance prediction. - Thorough understanding of dynamic load conditions and their impact on product life and performance. - Demonstrated proficiency in using FEA tools such as ANSYS, Nastran, or Abaqus. - Strong problem-solving skills and attention to detail. - Relevant degree in Mechanical Engineering or a related field is preferred. Responsibilities Include: - Performing FEA simulat...

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    Hello there! I am in need of assistance to upgrade our outdated website from Joomla 2.5 to the latest Joomla 5. To be frank, I am unsure if any tweaks or changes were made to it since it was first created, so a careful examination would be highly appreciated. Key Requirements: - Comprehensive upgrade to Joomla 5 - Maintaining the following functionalities: User Registration, Comment Section, and Product Catalog Furthermore, I currently do not have a specific design or layout for the refreshed website in mind. I would like your creative input on this aspect, taking into account modern design trends and best practices. Skills & Experience: - Expertise with Joomla, including updating and troubleshooting - Excellent web design abilities - Strong understanding of UX/UI - ...

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    ...revamp the layout of my WordPress website. The key area of focus is the homepage but as part of this, I want to refresh the navigation menu and the overall color scheme. - Aesthetics: I'm aiming for a modern and minimalist design. The new design must reflect this aesthetic, giving the website a clean, uncluttered, and contemporary feel. - Redesign Scope: The main task is reconfiguring the homepage layout. The design should provide a logical and intuitive navigation experience for users. Also, the color scheme should be adjusted to blend seamlessly with the new layout and aesthetic. - Image & Animation: Currently there are a lot of images and Lottie Animation has been used which makes the website very unprofessional, The look and pattern need to be ch...

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    I'm in search of an SEO professional who can generate natural editorial backlinks to boost my search engine rankings. The specifics are: • Backlink Strategy: Build only natural editorial links. Spammed or self-created non-editorial ones are absolutely not acceptable. • Purpose of Backlink: The main objective is to improve my website's search engine rankings. • Niche Targeting: Unfortunately, I had to skip this question. However, your expertise and advice will be appreciated to determine the most suitable niche for my backlinks. Skills and Experience Required: • Proven track record in effectively building high-quality, natural editorial backlinks. • Solid understanding of SEO, specifically in relation to backlink strategies. • Capable of iden...

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    ...marketing strategy. - YouTube and other social media content creation. The primary goal of this project is to generate leads to increase our business activity. Being adept at lead generation tactics within the real estate sector will be essential for the success of this project. Possessing a creative mindset to develop innovative marketing strategies will be a huge plus. Those with prior experience in creating content for Dubai property market will be given preference. Please use code REDXB , in the beginning of your pitch, so that I can be certain you have read my brief. Please share samples of any similar job undertaken by you previously, so that I can judge the quality of your work. This will be an ONGOING monthly paid work. We are new , so currently I do not have a ...

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    I'm searching for a talented 2D concept artist to design some unique and compelling concept art for Real-Time Strategy (RTS) game buildings. The art should be: - Stylized, not realistic - Influenced by the aesthetic and style of the Age of Empires series - Centered around medieval themes Experience & Skills Desired: - Proficiency in 2D art and design - Prior work in designing isometric buildings - Knowledge or experience with RTS games - A strong grasp of medieval themes and aesthetics Submissions: When bidding on this project, please include relevant work examples in the form of a portfolio, ideally showcasing stylized, isometric building designs with a medieval theme. Thank you.

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    I am in need of an expert who can assist me in designing a non-interactive PowerPoint quiz template that will be converted to a YouTube video. Here's what I am looking for: - Strong PowerPoint skills to create an engaging quizz template. - Experience with Animations and Transitions within PowerPoint to make the presentation dynamic. Key Responsibilities: - Develop a PowerPoint quiz template including animations and transitions. - Enrich the content to ensure it is high-quality and engaging. - Ensure the final product can be easily converted into a YouTube video. Required Skills • Expert knowledge in PowerPoint • Experience in designing quiz templates • Understanding of YouTube video requirements Ideal candidate should have previous experience i...

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    I'm in need ...is to provide crypto payments for online transactions specifically in Dubai. To complete this project, I am looking for someone who possesses: - Experience in writing detailed and compelling business plans - Understanding of the Dubai market - Clear knowledge of the crypto payment system - Ability to articulate a solid online transactions strategy. The successful completion of this project would mean: - The clear outline of a partnership strategy, to further increase our reach in the expanding Dubai market. - A well structured plan to set up an online crypto payment system. - A strategically developed action plan that attests to a potential increase in revenue. It's a project that requires a business savvy mind, digital payments understanding ...

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    #I have a limited budget for this. Till then I will start earning from the website# I'm looking for an experienced SEO specialist to help increase traffic to my website, improve search engine rankings, and enhance online visibility. Key Tasks: • Strategically implement white hat SEO techniques to improve search engine rankings • Secure Google AdSense approval, leveraging the platform to further boost website visibility • Optimize website content to attract and engage users Target Audience: This project caters to local, national, and international customers, making it vital that the SEO strategy is comprehensive and far-reaching. Skills and Experience: The ideal freelancer will have: • Proven expertise in successful white...

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    I'm in need of a freelancer who can expertly design a payroll system in Excel, ensuring it has the capacity to print payslips. Any potential freelancer should ensure the system includes: ...Employee information - Payroll calculations - Tax deductions Additionally, the following calculations need to be embedded into the system: - Gross salary calculation - Tax deductions calculation - Net salary calculation - Taxable Pay Year-To-Date (YTD) - Pay As You Earn (PAYE) Year-To-Date (YTD) Finally, the system should have the ability to accumulate leave days without affecting the salary. A template of the desired payslip will be provided later for reference. Skills and experience in Excel development, payroll system setup, and familiarity with tax calculation formulas are ideal fo...

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    ...project requires a talented and aesthetically instinctive designer to create an A-frame menu template that is visually appealing and resonates with mid-century design principles. - Key Features: The template must feature retro fonts and bold colors. In particular, the color scheme should skilfully blend maroon, hunter green, and gold. Geometric shapes are also welcome. - Editable Layers: The template must be designed in a way that allows for customization of the content. The lettering or typography must be layered and editable. Although the required number of layers is not explicitly defined, I need to be able to change the lettering as per my needs. - Dimensions: The size of the A-frame template should be 36 x 24 inches. - there shall be three di...

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    I am looking for a skilled programmer with experience in algo trading using Python - preferably with experience with crypto exchange API. I already have a specific strategy in mind, so I would like someone who can work with me to implement it. Ideal skills for this job include proficiency in Python and experience in API trading. I am looking for a programmer who can work with me on a long term basis with support. Details can be discussed.

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    **Company Overview:** Vivastore is a leading provider of air conditioning solutions, offering high-quality products and services to customers across the globe. As part of our digital marketing strategy, we are seeking a talented Freelance Graphics Designer to create visually compelling social media and website posts. This individual will play a crucial role in enhancing our online presence and engaging with our target audience effectively. **Position Overview:** As a Freelance Graphics Designer, you will be responsible for designing and producing eye-catching graphics for social media platforms and our website. The ideal candidate will have a strong creative vision, excellent design skills, and a keen understanding of digital marketing principles. Arabic nationality ...

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    I recently bought a source code from Codecanyon and need a capable freelancer to help me establish it on my namecheap shared hosting. The task is straightforward; no modifications or redesign needed, simply make it go live. Software Version: PHP 8.x Software Framework: Laravel Please have a look at the attached documents related to this job for more context: - A successful freelancer for this job must be: - Knowledgeable in hosting platforms, especially namecheap. - Skilled in working with shared hosting. - Familiar with connecting domains and hosting seamlessly. Looking forward to hosting the new product swiftly. Thanks in advance for your offers.

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    I'm looking for a highly skilled and proven SEO specialist to optimize and improve the local search performance for my service-based business across multiple cities. Your role will include, but not be limited to: - Analyzing competitors' SEO performance - Building a comprehensive keyword strategy - Optimizing on-site SEO - Developing a well-structured backlink profile - Monitoring, tracking, and reporting on local search performance - Ensuring our service-based business is well represented across all relevant search engine directories As part of your application, please provide me with a detailed project proposal. This should include the strategies and tactics you'll utilize to help increase my local SEO presence and a rough timeline for implementation and pot...

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    I'm seeking a skilled web designer to completely rethink and redesign my current website with a major emphasis on improving user experience. In particular, here are my project requirements: - **Enhanced Navigation and Site Structure:** - The website currently lacks streamlined navigation, causing confusion for users. Your job will involve making the structure of the site more user-friendly and more intuitive. - **Improved Visual Design:** The look and feel of the website need a major upgrade. I'm looking for a design that's not only appealing but also enhances the overall user experience. - **User Engagement, Conversion Rate, and Brand Image:** I have three major goals for this redesign. Firstly, I want to see an increase in user engagem...

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    I'm on the lookout for an experienced digital marketing professional who possesses outstanding skills in SEO and e-commerce marketing. The chief goal of this project is to significantly increase the traffic to my e-commerce website. Target Traffic: We are particularly interested in enhancing the organic traffic to our website. Therefore, the ideal candidate should boast a strong background in deploying cutting-edge strategies to grow organic traffic. Ideal SEO Strategies: The successful freelancer must be adept at the following SEO strategies: - Keyword Optimization: I anticipate you to carry out thorough keyword research to understand what my potential customers might use to search for the products we offer. You should then effectively incorporate these keywords in...

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    As an ambitious entrepreneur, I'm seeking a seasoned SEO professional to enhance the online presence and visibility of two of my websites. The ideal candidate will be able to proficiently: - Boost website traffic - Improve search engine rankings - Generate an influx of leads/sales The strategy to be implemented should focus on keyword optimization, employing comprehensive keyword research and analysis tactics to augment our online reach. Successful applicants should present examples of past work, showcasing their ability to deliver effective SEO results. The documentation of your past impacts will be instrumental in my decision-making process. Essentially, your successful track record and expertise in SEO keyword optimization will be the ladder to our collaboration.

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    ...(BNPL) app with my MySQL database and make several design alterations. My requirements include: Server Integration: I already have a server where my MySQL database is hosted that will need to be integrated with the flutter application. Design Modifications: • Color Scheme Alterations: I am looking to modify the current color scheme of the application. • UI Redesign: The user interface of the application will require a complete redesign. • Layout Changes: I am expecting a significant change in the current app layout. MySQL Database Modifications: • Adding new Tables: I will be needing additional tables within my MySQL database. • API Endpoints Integration: Integration of specific API endpoints is needed. Your experience with Flutter is of ut...

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    I'm looking to rejuvenate my website, www.vamstrove.com. The current design has become dated and I'm aiming for a modern, more attractive look that is engaging and user-friendly. Key Aesthetic Improvements: • Color scheme: A refreshing, attractive, and well-coordinated color scheme is essential. • Layout structure: The website structure should be redesigned for seamless navigation. • Use of graphics: Clever and quality usage of graphics to showcase our product offering is a must. Specific Functionality Enhancements: • E-commerce Capabilities: As an upgrade, I want to integrate e-commerce capabilities in a smooth manner, increasing the ease for our customers to shop. • Responsive design: The website needs to be enhanced to be resp...

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    I urgently require a professional to create a straddle strategy on Tradetron. The core purpose of this strategy is to hedge my existing positions to mitigate potential losses. My portfolio principally consists of both call and put options contracts. I have the strategy and will share the details, need this to be done urgently (takes short positions and hedge with buy, monitors spit prices continously and make adjustments accordingly) - Skills and Experience: The ideal candidate would have an excellent understanding of options trading and straddle strategy development. Previous experience with Tradetron platform will be highly valued. - Task Challenges: The key task in this project is to design an effective straddle strategy that will help defend my e...

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    ...internationally, I'm aiming to refine and reinforce our internet marketing strategy. Specifically, I want to: • Increase website traffic: I recognize the importance of continuous and effective website promotion, thereby aiming to attract more visitors to my site. • Improve search engine rankings: I wish to improve my site's visibility by enhancing its position on search engine results pages. This would entail fresh SEO strategies in line with current standards. • Generate leads and conversions: It's crucial to convert the increased traffic into valuable business leads and eventually, sales. Therefore, keen on strategizing and executing campaign tactics that could warrant such results. Currently, our marketing strategy incorpo...

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    I'm looking for an experienced professional who specializes in online marketing on Facebook and Instagram, with skills in video content editing and logo production. Here are the specifics of the project: Key Goals: - Increase brand awareness - Drive website traffic - Generate leads Target Audience: Adults aged 25-34 and 35-54 Video Content for Marketing: Yes, I do have existing video content for marketing. However, the video content would require editing to finely tune with the marketing strategy. Skills & Experience Required: An ideal candidate for this project should have the following: - Proven experience in Social Media Marketing, specifically on Facebook and Instagram - Competency in Video Content editing - A good understanding of brand logo production -...

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    ...increase website traffic, secondly to generate quality leads, and lastly to augment online orders. The target audience for the marketing campaign is the age group of 18-44, which will require a broad understanding and expertise in captivating this diverse demographic through dynamic marketing tactics. Ideal experience and skills include: - Proven experience in Google Ads, Facebook, and Instagram Ads - Expertise in strategy building in digital marketing - Ability to drive website traffic and generate leads - Experience in boosting online orders - Excellent understanding of marketing to age groups 18-24, 25-34, and 35-44 Your responsibilities will involve formulating, executing, and monitoring effective marketing campaigns across these platforms that successfully...

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    ...a good experience level to bolster my Resume Writing company. I need individuals who can effectively handle: - Lead Generation: Applying proven strategies to generate leads, eventually enhancing my client base. - Client Relationship Management: Create and maintain strong, productive relationships with our clients, ensuring their needs are fulfilled and their satisfaction sustained. - Sales Strategy Development: Develop and execute sales strategies to hit or exceed sales targets. Formulate plans to improve company visibility and drive business growth. Ideal candidates possess a strong understanding of business development processes, excellent interpersonal skills and a knack for strategic planning. Prior experience in the Resume Writing industry is a plus, but not mandatory. ...

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    I'm seeking a skilled graphic designer to create a template flyer and infographic for my family law firm. The design should be clear, professional, and engaging, visually conveying important information to potential and existing clients. Key includes are: - Services offered by the firm - Firm's contact information - Our legal processes for divorce, child custody, and property settlement, wills and estate, probate, real estate and family violence - General information about the firm - Clear illustrations of costs, specifically payment options, and cost ranges for certain services The ideal freelancer for this job would not only have a knack for design but also an understanding of the legal profession to ensure information is presented in a clear and appropriate manner (ho...

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    I ...across different Decentralized Exchanges (DEXs). - A comprehensive dashboard that effectively monitors and displays all trades and transactions in real time. The bot program should be fully compatible with Ethereum, Binance Smart Chain, Solana, and Polygon. No moving averages, Relative Strength Index (RSI), or Bollinger Bands indicators required - we are solely focusing on a pure arbitrage strategy for DEXs. Ideal candidates should have previously developed similar applications or arbitrage bots and demonstrate a proven track record of successful projects. Excellent knowledge of DeFi protocols and DEXs is highly beneficial. Additionally, strong understanding of blockchain interoperability would be greatly appreciated, given the multi-platform compatibility requirement of th...

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    ...in need of a brilliant graphic designer to create a bold, vibrant Canva template for the promotion of my podcast. This engaging template will be utilized on a weekly basis and will help underline our partnership with TopSport, an esteemed Australian betting platform. Here are the key project specifics: - The template should prominently display the podcast name and logo, coupled with the TopSport logo. These are core elements that will not change from week to week. - The template needs to be vibrant in design, capturing the spirit of our podcasting culture and TopSport's dynamic betting platform. - The color scheme should align with our Topsports brand identity colors (Purple, White and Blue). The constructed template should radiate uniformit...

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    We want to flip the C3 to 3C in logo, so Big 3 and small C in the scare. Same logo nothing changed besides flipping the C and the 3. I can give you source files. attached is jpeg of logo Bid if you can blast out now

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    ...relevant content that will mainly cater to young professionals, our primary target audience. - Conducting comprehensive research on industry trends to inform content strategy. - Performing competitor analysis for a better understanding of the market and to help differentiate our content. Sought-After Skills: - A Strong understanding and proficiency in social media platforms specifically Facebook, Instagram, Twitter, and LinkedIn. - Ability to create tailored and engaging content for our target demographic - young professionals. - Excellent research skills for industry trends and competitor analysis. - Good understanding of content strategy and calendar implementation. Experience in social media management and content creation is highly valued. The ideal candidate should ...

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    I am seeking professional help to enhance my Shopify store. Despite having a store set up, I am yet to see sales or attract customers. Key areas I am focused on: Design Facelift: - Update the color scheme of the store to make it more appealing - Improve the overall layout and aesthetics for a modern, user-friendly look Navigation Optimization: - Reorganize the menu for intuitive browsing - Enhance the search functionality for quick and precise product find - Improve product categorization for easy navigation and product search Ideal freelancers should have: - Experience in Shopify store design - Creative design skills - Strong understanding of user-friendly store navigation - Understanding of color psychology in marketing. Your task will not only provide a refreshing look to t...

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    I am searching for a freelance graphic designer to make a new flyer with the uploaded flyer template using the information on the attached flyer. Add the crown of thorns and make it blend in to the golden background. Here is the link to the flyer template. !ArFDFLf-Zn-5gbVVu1av4j2GPTfhBg?e=ahKewD Use the information on the attached flyer. I have uploaded the also the picture

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    I'm looking for a Rack Card Templated edited. I need this done TODAY! Here's a link to it. -

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    ...professional email templates. Requirements: Solid GoHighLevel experience, especially in funnel creation and automation. Deep understanding of digital marketing, particularly email/SMS outreach. Proven track record with examples of previous GoHighLevel projects. Great communication skills and efficiency in project delivery. Deliverables: A working GoHighLevel sales funnel. Two initial email templates. A strategy for ongoing automation and engagement....

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    I am looking for a skilled web designer to help revamp a single page on my Wix website. It is a travel agency website with multiple agents. Key Tasks: - The major focus will be on updating the existing layout and structure to a visually engaging grid layout. - All elements including the text content, visual content and contact information should be arranged in a way that they stand out. Ideal Skills: - Experience in Wix website design - Proficiency in creating grid layouts - Able to balance aesthetics and functionality - Strong sense of visual design and attention to detail Outstanding design skills and experience working with Wix are a must for this project.

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    I'm in urgent need of an expert who can implement a java-based algorithm for my online strategy game. Sufficient knowledge of Java is crucial as that is my preferred programming language for this project. Key Responsibilities: - Create an effective algorithm that suits the nature of my strategy game. - Test and debug the algorithm for quality assurance. Ideal Skills and Experience: - Extensive knowledge in Java Programming - Background in online strategy games algorithm design. - Strong problem-solving and analytical skills. - Proven ability to deliver projects in time. If you love games and are proficient in Java, this project might be the perfect opportunity for you. Note that I need this completed ASAP, therefore, your ability to work under a tight schedu...

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    ... my Pinterest account is not driving the expected number of outbound clicks to my website in the digital download niche. What I’m looking for: An experienced Pinterest marketer with a proven track record of increasing outbound clicks from Pinterest. Someone who is creative and strategic in optimizing pins and boards to improve website traffic. A professional who can analyze current performance, identify gaps, and implement effective strategies to bridge these gaps. Familiarity with the digital download niche and understanding of its audience on Pinterest. Responsibilities: Conduct an audit of the current Pinterest account and strategy. Develop and implement a plan to increase outbound clicks to the website, including but not limited to creating engag...

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    ...specifically, one who is proficient in using Bollinger bands. Ideally, you should have deep insights into Bollinger bands and how they can be utilized for efficient forecasting in forex trading. In particular, I'm interested in implementing the Bollinger Bounce trading strategy. Hence, if your expertise lies there, this project is perfect for you. Key Skills and Experience: - Proven experience as a Forex Analyst or similar role - Proficiency in technical analysis and use of Bollinger Bands - Experience with the Bollinger Bounce trading strategy - Strong analytical skills and attention to detail Your responsibilities will mainly involve predicting forex market trends based on the technical analysis of Bollinger Bands. You will need to provide detailed, strategic in...

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    I am planning a project to set up a Shop...project to set up a Shopify store that will be dedicated to selling physical products. Unfortunately, I do not have a specific target audience in mind as this question was skipped in the planning process. The ideal candidate for this job would be: - Experienced in setting up and managing Shopify stores - Knowledgeable about setting up stores for selling physical products - Flexible in terms of strategy since the target audience is not yet defined - Able to recommend the best practices for achieving optimal sales on Shopify platforms Please note, for this project, the main objective is not just to create a store, but to establish an online presence that effectively caters to potential customers' needs while ensuring a seamless shopp...

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    Program the list of new features listed in chat

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    I am seeking a skilled professional who can generate template programs for MDF (Medium-density fiberboard) cutting and drilling to be run on a CNC machine. The project requirements include: - Developing a cutting program: This is a core requirement and hence, successful implementation of such a program needs to be showcased by the applicant. - Creating a drilling program: Applicants must have experience developing effective and efficient drilling programs. The ideal applicant will have: - A solid understanding of CNC machines and how to optimize their usage. - A track record of producing reliable, efficient template programs in a manufacturing or woodwork setting. - Strong knowledge of MDF's unique work properties and how to navigate them in a CNC context. This...

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    ...Required Features As part of the project, we expect not only data migration but also the update of the purchased WP Dating script and all related plugins to their latest versions. The goal is to ensure that our service will benefit from the latest available features and security standards. Preferred Solution We prefer the use of the purchased WP Dating script on WordPress along with the purchased template. Our priority is the migration and ensuring that all service functions are correctly working in the new environment. Planning for visual adjustments of the service will be considered at a later stage of the project, after the successful verification of the portal's functionality. ---- I apologize for any inconvenience, but my English proficiency is very limited. Therefor...

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    I am seeking a skilled architectural renderer to reimagine the exterior of my home in a modern style. The key areas for enhancement would be the entrances, windows and roof. Key Changes: • The entrances - integrate a fresh, modern front door design. • Windows - design larger windows to bring more natural light into the home. • Roof - create a plan for replacing the current roof, keeping in mind the overall modern aesthetic. Ideally, you have experience in architectural rendering and a strong understanding of modern home design. The ultimate goal is to create a visually striking and cohesive exterior design plan.

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    보다 자세한 내용을 확인하시려면, 회원 가입 또는 로그인 절차가 필요합니다.

    NDA (비밀 유지 계약서)