Google tag management is a freeware that is known for deploying marketing tags. Google tag is a tool that allows its users to tag websites without even making changes to the codes. GTM is a management solution that can deliver simpler, dynamic and reliable solutions to all kinds of marketers.

Google tag is web-based software that offers a simplified tagging process with multiple options. The advantage of GTM is that it allows its users to add, edit and disable tags without having any interference with the source code. With GTM tags, websites can add analytic tracking and site functionality. For the convenience of the marketers, there are predefined templates available. These tags don’t require any kind of coding at all. GTM tags are safe and secure to use with an ability to be used at any marketing platform.

GTM tags are divided into three main categories. First, one is called a tag. It is a written code that can be added to any web page or a link. The second main category is a trigger. Triggers are functions that are defined when tags are executed. The third main category is variables. Variable is a type of temporary storage that is used to keep all the information. This information is then be used by tags and triggers.

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