Community builder - Social media expert for a new crypto startup

About KebApp Coin At KebApp as a startup in seed phase, we have a vision of a food world where data sovereignty and financial well-being is accessible to every kebab lover and kebab shops and its suppliers. We believe cryptocurrencies and decentralized protocol technology is a more trustworthy and equitable foundation for how we create and share value across the web. On this trusted, open-source foundation, we can accelerate the world’s transition to a universally accessible network of distributed participants where transparency, security and freedom are fundamental. Our product suite, composed of b2b and b2c platforms, will serve thousands of users, supports millions of blockchain-based queries for our clients, and will handle maybe millions of dollars in digital assets. To learn more about Kebapp Coin, and explore our vision and mission, visit [login to view URL] About The Role We are looking for an experienced social media expert to support our Content and Communications to lead our social media strategy for our planned suite of products. More than in most industries, Twitter acts as the public square in Web3; individuals, anonymous or otherwise, share and critique ideas, form opinions about brands, and keep up to date with the lightning-fast developments in our ecosystem. We are looking for someone who has an intuitive understanding of why people think, act, and behave the way they do. A strong candidate will already have a strong understanding of the leading narratives in tech and a deep conviction in the values of Web3, such as decentralization, open-source development, and community collaboration. You are also aware of the influential social media accounts in crypto, and have ideas for creatively making them aware of Kebapp own product announcements and narratives. We are looking for a candidate who can write expressive and tight social media copy with flair. You will work closely with the Content and Communications team, which also includes public relations, and content marketing, as well as our various product marketing managers. Required Skills 7+ years of experience in social media marketing. Passion for cryptocurrencies and Web3. Experience collaborating effectively with peers and collaborators across product and marketings. You voraciously read and consume news, always know what is trending in social media, and have a global mindset. Experience implementing a brand’s marketing strategy through social media channels. Passion for understanding what is landing with your audience through quantitative A/B testing as well as qualitative sentiment analysis. Experience leading creative multimedia content campaigns designed for social channels, like twitter, telegram etc. You have an understanding and experience in using social media to increase web traffic and help meet sales targets. You have experience in building community engagement strategies and community/channel management. You can manage complexity through product and brand. Bonus You’ve built a social media profile for a company that has expanded rapidly. You’ve trained colleagues from other departments how to build their own social media profile. You have an opinion on whether a brand should have a “we” or an “I” presence on social media. As crypto is increasingly intersecting with art, sports, and other industries, you ideally will have some experience working in different industries. So, if you already read all the text below please enter KEBAPP as refence text