Search Engine Marketing

Job brief We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. • Manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. • Creating strategies with prominent search engines, developing and testing new keywords • Effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. Responsibilities • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for paid search engine marketing campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor advertising links Requirements • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing • Well-versed in performance marketing, conversion, and online customer acquisition • Up-to-date with the latest trends and best practices in search engine marketing • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Strong analytical skills and experience generating SEM reports • Familiarity with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints