PhD in Economics (Marketing and Management) who has high proficiency in research, data analysis, interpretation of results, and academic writing.
In data analysis, I usually use SPSS and AMOS, so I can easily perform analysis like ANOVA, Regression, t-test, Exploratory Factor Analysis (EFA) as well as Confirmatory Factor Analysis (CFA) and path analysis (Structural Equation Modeling) with Mediation and Moderation testing.
I have published several scientific papers in international journals.
My main fields of expertise are related to Nonprofit Marketing, Service Marketing, Leadership, Management, Relationship Marketing, but my ability of abstract thinking and reasoning, as well as the commitment to research and science, make it easy for me to customise and interpret research results that are beyond my basic scientific field.
I am currently completing my masters in behavior change after which I hope to combine my skills in behavioral science, research, and design to create positive social change. Using my understanding of human behavior, I'm looking to help improve website traffic, user/customer engagement, and various behavioral interventions. I combine my academic understanding of how humans tick to nudge them in a positive direction through the use of my analytical and design skills. Are customers leaving before they complete your desired tasks or struggling to pay bills on time, or are your employees not listening to organizational rules? Are you trying to create chang