Have a rich multi-functional experience in research and analytics, Corporate Strategy, Planning and Insights., through my senior level association with Marketing Research/KPO/Consulting leaders such as (Nielsen ORG), (TNS, Kantar Operations, NFO), Ugam, IMRB, eConsultaire,Markelytics etc for 11+ years.
As a core team member I have a solid "hands on" experience, in conducting numerous multi country market research projects and real time involvement in managing the project entrusted till the final deliverables.
Have a good understanding of Business Analytics and has worked across multiple verticals including financial services, retail, FMCG, telecom, pharmaceutical and leisure industries.
As a part of consulting team, I have helped the organizations to design, conduct and leverage research to provide clear direction for business and decision-making.
Independently managed research assignments either as a part of an ongoing client engagement or as a part of business development efforts of the organnization.
Direct, conduct, track and monitor market research on current and emerging market trends and technologies. Conduct industry competitive analysis.
Establish qualitative research interviews; Secondary research protocols and conduct statistical analysis from data collected.
Responsible for proposals (Techno Commercial) creation by consistently engaging with the clients, interpreting their requirements, checking feasibility and estimate efforts