My Name is Ahmed, and currently I am working on a home business concept, which im intending to launch a prototype of in the market soon, and hopefully take it into mass production in 2 years time. The product is simply a healthy snack pack, aimed at health fanatics and athletes who need pre-workout meals for energy or simply a guiltless midnight snack.
The products will be divided by 4 themes initially, aimed at 4 different target groups, which will require 4 different designs. The themes include:
1) Power / Energy snacks (aimed at athletes / gym goers, men and women, healthy, protein, natural, no sugar, masculine, raw, low calorie, etc)
2) Healthy natural snacks (aimed at the healthy lifestyle men and women, vegan, organic, exotic ingredients, no sugar, natural, gluten free
3) Savory line, mostly nuts mix, no specific target group, the focus is mostly on the ingredients and their associated health benefits, for example heart friendly mix, energy mix, spicy mix,
4) kids line, which will include all 2 and 3, however with kids theme.
1) Brand name and logo design (generic)
2) Sub-product logos and package designs, for each theme (4 themes)
3) Packaging ideas (4 themes)