I have the experience in strategic HR for 5 years, overall 10 years in HR. As a strategic HR, I have worked for the company who don't have any process/policies on the ground. After working for 4 years as a strategic HR, by setting everything on placed like Organisation's Mission, Vision, Value, Employee Policy ( focused on alignment of organization's goal with individual goal with timely evaluating and giving feedback to take them on next level, competitive compensation etc), Internal SOP's for customer/employees, participate in CSR activity etc. We have got the investment of USD 2.5 Millian by international investor.
Keeping in mind, I can give you one of the best strategies for employer branding.