Full time Digital Marketing Manager, work remotely, opportunity to build the future of hospitality technology

$15-25 USD / hour

종료됨

게시됨

1년 이상 전

$15-25 USD / hour

As a B2B Marketer, you will handle marketing efforts for brand awareness and lead generation, web site development and content curation for organic and paid channels. Responsibilities: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels Requirements: • BS/MS degree in marketing or a related field • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Segments, Mixpanel, Clevertap & similar • Solid Knowledge of SEMrush, Moz, or other SEO tools. • Working knowledge of ad serving tools • Experience in setting up and optimizing Google Ads campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement

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