hi Morris,
i checked your site and technical everything looks like available on home page, BUT I seriously believe there is a solid lack of soul on what we are saying on our website ie. a core story. a story that emotionally connects with our target audience, inspire them to do more out if them, and then use our service as a help to achieve what they want to achieve in life.
secondly, not right away, but I would advise you to improve looks & feel of your site too. yours is a very distinct service, and focused on sports people and celebraties and that should be visible on site's face as well. so may be in near future you want to do that.
right now on marketing front, we can use a story something with basic sense of "No Pain, No Gain. But overcoming the pain, and keep moving forward is what makes an athlete success. You focus on your aims, and we cure your pain." and we can use hashtag campaign stories like #PainIsGood or #FaceoffYourPains or #WinOverPain.
What do you think? can we have a chat on this sometime today or tomorrow?
Best, Gaurav