As the founder of a boutique creative consulting agency rooted in digital and experiential platforms, no two days are the same. Working across a number of different clients means you’re constantly switching mindset – one minute you might have to put yourself in the shoes of a consumer to understand what type of website experience they want, and the next you find yourself researching the health and fitness sector for a collaborative activation with influencers. I have personally managed and developed strategies for key agency clients in Health & Beauty, Lifestyle, Luxury and F&B.
Growing up in the India, Netherlands, and London, integrating into an American school amongst peers of every background, experiencing my gap year in the Middle East, and graduating from Regent’s University in London. I have had the opportunity to build social and cultural bridges that many may never experience. Feeling part of “the third culture kid" phenomenon I have developed abilities to adapt to my surroundings. As I constantly reflect on cultural boundaries, I believe my diverse experiences have played an essential role in shaping my character.