Promotion Strategy

Perform a critical analysis for 06 advertising campaigns (e.g., Jeete Raho from ICICI, etc.). The instructions are: 1. Select 06 advertising campaigns from different sectors, e.g., banking, insurance, retail, consulting, education, etc. 2. Examine the advertisement based on your previous understanding as well as the content related to Promotion Strategy course. Example, advertisement based on emotional appeal, propagating guilt or fear of missing out etc. For each advertisement, you have to create 2-4 powerpoint slides. Example, you could examine different aspects like how much people viewed it on youtube? How was the response? Any other interesting observation about it? Please include a short video of each of the advertisement in the powerpoint as well. A total number of slides will be 18 to 30. However, there is no limit on the number. The focus should be on presenting interesting findings and critical analysis.