Hi,
There are many ways in creating a marketing program for your product. It needs a winning strategy in reaching out to your targeted audiences being workshop, logistic industry and contractors. In doing so, I may need to acquire more information on your engine oil in order to outline a successful strategy and possible channel in reaching out to them.
I have many years of advertising experience and hope to be able to share it with you. In order to derive the program, I will need more input from you such as the product description (to gauge its selling point), your target audience (more info on them), your overall budget and your goal.
Hope we can talk further. Thank you.