brochure comparison.

2500 - max 3000 words Brochure comparison Relevant current year travel brochures must be obtained: Viking river cruises and Contiki Europe summer Tour - Both can be found online. Below is the link for both. Viking river cruises brochure: [login to view URL] Contiki Europe summer tour: [login to view URL] You are to complete a comparison of Viking river cruises (in general not just one particular cruise) and Contiki Europe Summer. 1. Identify and discuss market segmentation for BOTH Viking river cruises and Contiki Europe summer tour. Including: • Demographic segmentation • Behavioural segmentation • Life and family stage and the impact • Values and beliefs 2. Discuss which trend/trends analysis you would conduct to help you identify the need for BOTH travel products (Are activities on cruise trendy? What do people want to do on a cruise? What do both offer?) 3. Decision making process for BOTH • Identify and discuss whether the purchase was a high or low involvement purchase • Identify and discuss the stages of buying decision process that each tour would require 4. Identify the level/levels of Maslow’s hierarchy of needs and the focus of appeal, the marketing messages (including photos) in BOTH brochures to appeal to. (I have attached a photo of Maslow’s hierarchy of needs) 5. Consumers digital footprints and roles FOR BOTH • Identify which data would be useful to review to determine consumer digital footprints and engagement journey • Identify the role a past costumer could play in your organisation and how you could utilise his/her feedback. • Identify legal and ethical obligations marketers would need to take into consideration in relation to the focus of appeal applied in both brochures. Be sure to fully reference your work using the Harvard Referencing System. Include the following sections in your report: 1. Title page 2. Table of contents 3. Introduction 4. Body 5. Conclusion 6. Bibliography/Reference List 7. Appendices (notated brochures)