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With extensive experience in brand and packaging development, I bring a comprehensive skill set that encompasses the following areas: BRAND DEVELOPMENT • Corporate Branding: Expertise in creating cohesive and impactful brand identities for corporations, ensuring consistency across all platforms and ...With extensive experience in brand and packaging development, I bring a comprehensive skill set that encompasses the following areas: BRAND DEVELOPMENT • Corporate Branding: Expertise in creating cohesive and impactful brand identities for corporations, ensuring consistency across all platforms and communications. • CPG Branding: Specialized in consumer packaged goods branding, developing strategies that enhance product appeal and market positioning. VISUAL COMMUNICATION • Concept Development: Skilled in generating innovative and compelling brand concepts that resonate with target audiences and differentiate from competitors. • Brand Architecture: Proficient in structuring brand portfolios, creating a clear hierarchy and relationship between parent brands, sub-brands, and product lines. • Adept at designing visual elements that communicate brand messages effectively, including logos, color schemes, typography, and imagery. RESEARCH & AUDIT • Conduct thorough brand audits and market research to identify opportunities, strengths, and areas for improvement, ensuring informed strategic decisions. PACKAGING DESIGN • Expert in designing packaging that is not only visually appealing but also functional, sustainable, and compliant with the industry regulations. • Structural Design: Focused on the physical structure of packaging, optimizing for protection, usability, and cost-efficiency. Packaging Guideline: Develop comprehensive guidelines that ensure consistent packaging design and production across all products and markets. CORPORATE IDENTITY • Creation of detailed corporate identity guidelines that govern the use of brand elements to maintain a unified and professional brand image. ENVIRONMENT WAYFINDING • Design and implement effective signage and wayfinding systems that enhance user experience and reinforce brand presence in physical environments. ACHIEVEMENT & SKILLS • Transform Awards Asia Pacific 2014 & 2015 • Work Published in GD USA Magazine, The Dieline, Graphis • Work Exhibited in the Academy of Art University Spring Show and Winter Show • Expert in Adobe CC (InDesign, Illustrator, Photoshop), Keynote, PowerPoint, and Microsoft Office • Fluent in Canva • Fluent in English and Chinese 덜 보기
Ben1031
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