SEM Specialist - Digital Marketer
$8-15 USD (1시간 기준)
About the role
Finder is one of Australia’s largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Millions of users around the world use Finder to compare over 100 categories, providing a unique opportunity for you to develop complex strategies covering varied verticals.
As a Digital Marketing Specialist, you’ll be responsible for executing paid media campaigns, with the objective of improving ROAS, growing paid margin and/or achieving long term revenue growth across global markets. You’ll have the freedom to explore working across a variety of channels, from search to paid social to display. Designers and the media insights team are available to support you in bringing your campaigns to life.
Responsibilities
- Develop media strategies to ensure we hit performance targets
- Performance marketing campaign optimisation and management with a heavy focus on search then social and display channels
- Delve into ad platforms, end to end and attribution data on how your campaigns are performing and identify opportunities to improve them
- Be on top of conversion tracking, from implementation in Google Tag Manager (GTM) to problem-solving discrepancies
- Evaluating and testing new channel opportunities
- Development and execution of tests from ad variations to landing page optimisation
- Build relationships with our Client Services and Publishing & Editorial teams and work collaboratively to build, launch and iterate on campaigns to support our vertical growth
- Proactively apply the latest best practice to your campaigns and further develop your knowledge through practice and industry news
Desired Experience and Skills
- 3+ years hands on experience agency-side working on enterprise-level SEM or programmatic campaigns
- Be able to prioritise and balance multiple campaigns
- Ability to effectively build and optimise search campaigns, this includes being able to translate the commercial goals into paid campaign targets
- Proven track record of achieving and exceeding performance targets (ideally conversion or revenue targets)
- Proficient in using Google Ads and Google Analytics
- Experience with Facebook Ads Manager and Google Display (optional)
- Advanced Excel and data analysis skills
- Data-driven approach, with a test and learn mindset
- Ability to work in a team to achieve common goals
- It is expected that you:
- Don’t need hand-holding
- Are self-motivated
- Responsive to feedback
- Seek to improve and become dominant
- Be prepared to personally improve your skills and productivity
프로젝트 ID: #31554025
프로젝트 소개
이 일자리에 대한 프리랜서 39 명의 평균 입찰가: $12 (1시간 기준)
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