CRM/CLTV Marketing manager for a new Luxury wellness brand

Amazing opportunity to join a new luxury wellness brand as our CRM/CLTV manager.

We are looking for a true self starter. You must be highly motivated, inquisitive and a good problem solver. The role would suit someone with a background in luxury e-tailing responsible for:

• Defining and owning our customer journey

• Owning all communications and interactions with customers

• Devise and implement the US/EU/Middle East CRM strategy to drive engagement, retention and CLTV

• Building email campaigns using campaign tools, including data selection, with continuous evaluation and optimisation

• Creating customer contact lifecycles for key markets and segments

• Setting up email automation programmes

• Working closely with the business founders, collaborating whenever possible

• Developing and measuring key KPIs

You will have:

• Strong CRM/email marketing experience

• Experience using email automation tools

• Excellent analytical skills and a data-driven mind set

• Experience writing compelling copy

• Ideally international experience

• Good academics or equivalent work experience

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프로젝트 ID: #16518283

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