Manage all PPC campaigns across all Search Engines Achieve a targeted ROI for all Ads spend on a daily basis. Achieve a strong, visible social media presence and develop concepts with viral potential, Lead the awareness and implementation of organization-wide social media management standards, policies, and rules of engagement for social media. Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success. Work with all functional groups to explore and identify ways to integrate social media into business strategies and marketing campaigns. Good knowledge of SEM, SMO, SEO, PPC practices and exposure to Internet Marketing. Thorough knowledge of Link Building, Directory Submissions, and Submission Tracking. Facebook page creation and lead generation and Client Handling.