• Responsible for strategizing and developing marketing campaigns and initiatives to drive traffic and revenue on Ecommerce/M-commerce campaigns with Brand and Communication Team support for enterprise business websites.
• Using tools such as SEM, SEO, Mobile and company’s web/Mobile/Broadcast media properties to develop marketing initiatives.
• Develop tracking and reporting campaign metrics and provide analysis and results of E-marketing and M-Marketing campaigns.
• Set processes in place to ensure excellent brand customer experience at each step from initial click through to website to timely delivery of Enterprise product.
• Report and seek business intelligence, competitor analysis and performance analytics on a regular basis.
• Develop SEM campaigns based on key shopping periods, tracking ROI and success.