I need an expert to establish my eBay marketplace for selling individual bottles of syrup for frozen drinks. The ideal freelancer should have experience in setting up and optimizing product listings on eBay, especially within the drink or food industry. Based in Brisbane Queensland Australia. Selling into states on Queensland, New South Wales, Victoria mainly. Key Responsibilities: - Create an inviting and accurate description of the product - Set up an efficient shipping and handling process - Handle customer inquiries and concerns. Experience: - Setting up eBay stores - Food and beverage industry knowledge preferred - Exceptional customer service skills. Have a sales/product history and profile from previous business Owner available.
I'm seeking a skilled sales professional to help me expand my customer base in both B2B and B2C markets. Key Responsibilities: - Generating leads and converting them into customers across B2B and B2C segments - Using telemarketing as a primary digital marketing channel to reach potential clients - Developing strategies to penetrate new markets and increase the reach of our vaping products Ideal Skills: - Proven experience in B2B and B2C sales, preferably in the vaping industry - Proficiency in telemarketing and understanding of its efficacy in digital marketing - Strong analytical skills to identify market trends and opportunities for expansion - Excellent communication and negotiation abilities to secure new partnerships and deals If you have a strong sales background and ...
I need a talented developer to build me a cloud-based SaaS ERP system with specific features and integrations. - The system should include essential functions like Inventory Management, Financial Management, and Customer Relationship Management. - It should be customizable at a basic level to allow for changes such as colors and the addition of a logo. - In terms of integrations, I require the system to connect seamlessly with CRM, E-commerce platforms, and Payment Gateways. Ideal candidates should have a strong background in developing SaaS ERP systems and possess the necessary technical skills to integrate different software and platforms. A solid understanding of inventory management, financial tracking, and CRM systems would be highly beneficial for this project.
...marketing flyers, construct 2 lead-generating landing pages, and establish effective social media advertising campaigns. This is a referral based business, so a form must be filled out on the site for more information, then that info is sent to register the lead and to set up the call. A majority of content exists (from the website and from marketing materials which must be rebranded). - Marketing Flyers: The primary goal of these will be to generate leads from business professionals. Your design should be professional and eye-catching, suitably directed toward this audience. - Landing Pages: Two landing pages must be created with the sole purpose of converting visitors into leads. These should be designed with best practices of lead generation in mind, and must be both...
I'm in need of a freeware expert capable of building an efficient and user-friendly GUI in C for a Pacman game coded in C. The system should contain: - Data input forms to allow ease of data entry - Visual data displays to allow smooth and instant data interpretation - Interactive navigation menus for efficient browsing through the system Ideal candidates for this task would be proficient in C, with a solid understanding of GUI design for Windows operating systems. Previous work with data input forms, visual data interfaces, and navigational system design will be advantageous. Project needs to be done in maximum 10 hours
I need a proficient Matlab user who can help me Deadline: 3 days
I'm in need of a captivating image for my website's home page. The image should ideally: - **Purpose**: The primary goal is to attract attention. It should be able to grab the visitor's interest instantly. - **Style**: I'm inclined towards a design that reflects an official document or government-like appearance. Think serious, professional, and trustworthy. - **Elements**: The image should include buildings, flags, official seals, and a copyright certificate photo. These elements are crucial in conveying the right impression and should be seamlessly incorporated. Ideal candidates should be well-versed in creating visually striking images that can effectively communicate a brand or message. Proficiency in design tools and a portfolio of similar pr...
I'm seeking a seasoned salesperson who can use their prowess in social media outreach to reach out to restaurants in western countries and other businesses. You would be responsible for closing deals through sales calls. Key Responsibilities: - Engage with potential clients through social media - Utilize your sa...media - Utilize your sales skills to pitch our products/services - Close deals via effective sales calls The ideal candidate should have: - Proven experience in B2B sales, especially in the restaurant industry - A strong understanding of social media outreach - The ability to close deals effectively and meet targets - Excellent communication and negotiation skills This position is commission-based, so your earning potential will be directly proportional to your sal...
I'm looking for a talented designer to work on a detailed logo vectorization project. The end result should be a well-crafted vectorized logo with good layers and colors. It's crucial that the final output isn't just an outline in Illustrator with poor quality lines, but a professional vector representation. Key Project Points: - The logo will be supplied in its original format, and I need it to be transformed into an EPS file. - The vectorized logo will be used across both print and digital media, so it's essential that the quality is high and consistent. - I have specific color requirements for the logo, so the final delivery should include the exact color codes. Ideal Skills and Experience: - Proficiency in Adobe Illustrator and experience with detailed log...
...and references edited to follow the Chicago style and my school's work, but now it has specific format requirements. I have done much editing on this, so it's time to edit the citations again. I have already gone over them once. I am just burned out on editing simple things. This project REQUIRES YOU TO USE MICROSOFT WORD IN TRACK CHANGES MODE Key Project Requirements: - The project involves converting over 100 citations and references to Chicago style. - The current citations and references are in endnote format, and need to be carefully edited to conform to Chicago style. - In addition to the standard Chicago style rules, familiarity with my school's specific requirements for formatting is essential. Ideal Freelancer: - Experience with academic writing and s...
**Position: Native Spanish Translator** **Location:** Remote **Job Type:** Contract ...are preserved. - Edit and format Word documents to meet specific client requirements. - Ensure translated documents meet the quality standards and timelines set by clients. **Requirements:** - Must be a native speaker of Spanish with an excellent command of English. - Proven expertise in translation with a strong understanding of linguistic nuances between Spanish and English. - Proficient in converting PDF documents into editable Word formats. - Experience in formatting and editing Word documents with attention to detail. - Ability to work independently and deliver high-quality work under tight deadlines. - Willingness to engage on a per-word compensation structure at a rate of $0.0075 per so...
I'm in need of a skilled Matlab expert that can assist me with an image detection project. The particularities of the images, real-time versus offline processing, and the output format are all flexible and can be discussed according to your expertise and recommendations. Key Requirements: - Proficiency in Matlab - Previous experience in image detection - Ability to discuss and decide on the most suitable approach and output format Feel free to share your relevant experience and suggestions to ensure the project goes smoothly. Looking forward to working with you.
I require the cleaning of image history from certain photos. Here's what's needed: • Cleaning image history from various websites including Google Imagery, Yandex, and TinEye. • In the process, the goal is to not only remove unwanted objects from the image but to also enhance its quality and restore any damaged areas. • Expertise in image manipulation, using image editing software, and online reverse image search tools are key for this project. • Previous experience in this particular field would be an asset, hinting a familiarity with the process and promising more efficient results. Remember, attention to detail is key for efficient restoration. Let's clean up the past and provide these images a fresh start!
For this task, I am searching for a freelancer skilled in audio editing to extract names from a 20-minute audio. The quality of the recording is good. What is needed: - Eliminate names using a b...needed: - Eliminate names using a beep sound. The outcome should not interrupt the flow of dialogue, maintaining as natural a progression as possible. - Post redaction, convert the audio file to MP3 format. Ideal Skills and Qualifications: - Experience with audio editing, specifically redaction. - Expertise in manipulating sound while minimising disruption to surrounding audio. - Proficient in converting audio files to different formats. Please ensure you have the correct software and expertise before bidding. This project requires precision and attention to detail for effective c...
I'm seeking a skilled graphics designer to assist in creating a series of small-sized images. Key Project Details: - The images will be small in size, perfect for use on social media, websites, and other digital platforms. - The specific dimensions of the images are yet to be decided, so flexibility in this regard is required. - There's no specific theme or style for these images, so the designer will have creative freedom to propose ideas and execute them. Ideal Skills and Experience: - Proven experience in creating high-quality images, especially for digital use. - Great understanding of design principles. - Ability to work independently and come up with creative and original ideas. - Strong communication skills to ensure we're on the same page throughout the project. ...
I need spot color separations for screen printing on cotton textiles. We're using 8 channels, each representing a specific color with provided targets and correct PMS colors. Key Requirements: - Color Separations: You'll be responsible for creating the 8-channel simulated process spot color separations. This means converting the design into separate colors for screen printing. - Understanding of PMS Colors: The correct PMS colors have been provided, so a solid grasp of these color standards is crucial for accurate separations. - Experience with Textile Printing: While the application is screen printing, prior experience with textiles, particularly cotton, is highly preferred. Ideal Skills and Experience: - Proficiency in Adobe Photoshop and Illustrator: These tools are ...
I'm looking for a skilled and experienced WordPress professional to redesign my current website. The primary reasons for this project are to address its outdated design and poor user experience. Key Points: - Outdated Design: The color scheme and layout are the main elements that need updating. The current design is not engaging or aesthetically pleasing. - Poor User Experience: Th...projects, please include it in your bid. Your creativity, expertise, and ability to deliver a user-friendly website will be key in the successful execution of this project. We want a New Design Close to the setup of this website Looks appealing style is great nice bootstrap Latest HTML5 CSS3 We will show our website once we select someone All we need is homepage PSD Design
...minimalist logo and an image template for my upcoming e-commerce site. Key Requirements: - Logo Design: The logo should reflect the minimalist style, and convey the essence of quality home goods. - Image Template: The image template should be versatile and adaptable, suitable for products of varying sizes Ideal Skills and Experience: - Proven experience in graphic design, particularly in e-commerce and branding. - Proficiency with minimalist design and understanding of home goods market. - Ability to create adaptable, scalable image templates. - Strong communication skills to understand and translate my vision into a cohesive design. If you're a creative designer who can deliver high-quality, on-brand designs, I'd love to hear from you. Ill ne...
...graphic designer who is experienced in calligraphy to create a logo for my fashion brand, "Zameela". Style: Calligraphy Tone: Elegant, premium, luxurious, and minimalist Colors: The logo should be designed to look elegant in both black and white colors. Format: Please provide the source file for future editing purposes (e.g., AI, EPS, PSD). The logo should: - Feature classic calligraphy style - Utilize a color palette of black, gold, and rose gold - Be text-based without any icons or symbols Guidelines: - The design should incorporate a calligraphy style, reflecting the brand's elegance and luxury. - The logo should be minimalist yet convey a premium feel. - Ensure the logo looks distinctive and stands out in black and white colors. - Provide the final d...
I have a list of 54 URLs, and I need someone to grab 2 images from each of them, convert them to .jpg and save them to a folder named 'Images'. Key Requirements: - Grab 2 images from each of the 54 provided URLs (all similar to below URL). 108 images in total. - Example URL is - Grab the biggest version of the image from lines 6613 and 6667 of page source code - Convert all grabbed images to .jpg from .webp - Save them to a folder named 'LC Images' - The images should be saved in the original size, with no resizing necessary. - See attached screenshot
I'm in need of a developer who can create a web-based lottery system for me. The system should be designed to allow anonymous participation, with the winners being selected automatically by the system. Key Features: - Web-based: The lottery system should be accessible through web browsers. - Anonymous participation: Users should be able to participate without the need for user registration. - Automated winner selection: The system needs to be able to select winners automatically without manual intervention. Ideal Skills and Experience: - Proficiency in web development - Experience in creating lottery systems or similar - Knowledge of automated selection processes This project involves a good amount of logic and system design, so experience in similar projects is hig...
I'm searching for a skilled Python developer with a solid background in machine learning and image recognition to work on a project to help me write a python code that can detect the questions on a scanned image and crop them into different images. You can use any library or package. Key Tasks: - Object Detection: I require the developer to implement object detection capabilities within my image recognition system. - Text Blocks Detection: I need a method to accurately detect and interpret text blocks within images. The ideal candidate should have: - A strong background in Machine Learning, especially with Python. - Extensive experience in object detection and image classification. - Expertise in text blocks detection would be a great advantage. The d...
I need a simple website developed using the MERN stack that includes a registration form and authentication process. Furthermore, it should be able to track and store visitor activities. Key Features: - Registration Form: The site should have a registration form that collects Name, Email, and Phone Number. - Authentication: Users should only be able to access certain pages post-authentication. The authentication process should be a combination of Email verification and OTP verification. - Visitor Activity Tracking: The site should be able to track and store visitors' activities which includes pages visited and its Date and time, User location, IP address, and User device. Skills and Experience: - Proficiency in MERN stack development. - Strong understanding of authentication process...
As a communications engineer needing assistance with Natlab programming, I require a professional, preferably with a background in my field, to convert and integrate specified intermediate-level algorithms into MATLAB code. The project will entail the following: - Familiarizing yourselves with the existing code. - Converting given algorithms into MATLAB code. - Implementing the newly created MATLAB code into the existing code. Ideally, you should have a solid grounding in debugging, performance optimization, and feature implementation. This role needs an individual with a keen eye for detail and an understanding of the inner workings of the Natlab program, especially in communications engineering. Previous experience with similar projects would be an added advantage.
I'm in need of a skilled web developer to create a portfolio website with an image gallery for my work. Key Aspects: - Portfolio Website: The core purpose of this website is to showcase my work. It will feature a clean, modern design, ensuring that the focus remains on the displayed projects. - Image Gallery: One of the important features of the portfolio website is the image gallery. It should be user-friendly with options for easy navigation between images and possibly categories for different projects. - Direct Code Edits: I have specific preferences for how I'd like to manage the content of this site. I prefer direct code edits instead of a CMS. This means the code should be neat, well-commented, and easy to understand for potential future edits. Ideal...
I'm seeking an experienced affiliate marketer to drive sales for banking and loans services. Your primary focus will be on generating leads and converting them into actual sales for our financial products. Key responsibilities: - Developing and implementing an effective sales strategy. - Creating compelling sales content to promote our banking and loans services. - Leveraging various affiliate marketing channels (e.g., social media, blogs) to maximize sales. Ideal skills and experience: - Proven track record in affiliate marketing, specifically in the financial sector. - Strong sales and negotiation skills. - Experience in creating engaging sales-related content. - Knowledge of banking and loans products is a plus. This is an exciting opportunity for a skilled marketer to...
I need an expert in converting leads to sign ups and sales. My target audience is primarily individuals, and I'm currently generating leads through social media. My primary goal is to increase sign-ups and sales. Key responsibilities: - Create a successful conversion strategy to drive sign-ups and sales - Implement the conversion strategy and track its effectiveness Ideal skills and experience: - Proven track record of converting leads to sign-ups - Strong understanding of buyer psychology and behavior - Proficient in social media marketing and lead conversion strategies If you have experience in this area and are confident you can help me achieve my goal, please reach out.
I'm currently in need of a social media manager to handle my Facebook, LinkedIn, and Instagram accounts. The role involves creating and publishing all posts. - The job requires daily posting: the expectation is to ...currently in need of a social media manager to handle my Facebook, LinkedIn, and Instagram accounts. The role involves creating and publishing all posts. - The job requires daily posting: the expectation is to maintain a high level of consistency and engagement across all platforms. - I'm looking for a professional who can create visually appealing and engaging content. The posts will be primarily image-based. - The ideal candidate should be well-versed in social media engagement and understand how to leverage visual content to boost interaction and b...
I'm looking to create a sports prediction website powered by AI and monetized, with minimal interventions needed. The site could be built on WordPress if you want, and I will provide the domain name, hosting, and logo. The website needs to display today's and future games, connect to preferred betting sites, analyze games, capture emails, and remind users to check today's games. I want to use the latest GPT technology or multiple AI models for predictions. The project should be affordable, and I expect detailed recommendations on implementation, including costs and timelines. Ongoing support will be required for updates and maintenance. Let's make this a fun and profitable venture together! Counting on you to build something that looks and works great. I need authentic...
...interactive features. Identify and resolve any issues during the testing phase. Required Skills and Qualifications: Figma Design Proficiency Extensive experience with Figma for creating modern and user-friendly web designs. Strong portfolio showcasing previous Figma designs. React.js Expertise Proficient in React.js development, including hooks, state management, and component-based architecture. Experience in converting Figma designs into React.js components. Responsive Web Design Demonstrated ability to create responsive designs that work across various devices. Knowledge of CSS frameworks like Bootstrap or Tailwind CSS. UI/UX Design Strong understanding of UI/UX principles and best practices. Ability to create intuitive and user-friendly interfaces. Web Development ...
I have a custom Figma design that I need converted into a Shopify store. I'm open to suggestions for the Shopify theme that will best reflect the design. Key Requirements: - Convert 1-5 Figma design pages into Shopify pages. - Integrate custom functionalities that are not part of standard Shopify offerings. Ideal Freelancer: - Proficient in Shopify development. - Experienced in converting designs to functional eCommerce stores. - Able to suggest and implement appropriate Shopify themes. - Capable of developing custom functionalities in Shopify. Please review the Figma design via the link provided and provide a detailed proposal on how you plan to bring it to life on a Shopify platform.
I'm in need of a website that's specificall...designed to encourage engagement and conversions from businesses. This means incorporating strong calls-to-action and ensuring the user journey is straightforward and compelling. - Features such as client reviews, case studies, and a blog section to showcase our expertise and build trust with potential clients are desirable. Ideal Skills: - Proven experience in designing and developing service-based websites. - Strong UX/UI design skills. - Understanding of SEO and content marketing strategies. - Ability to develop a website that is responsive and adaptable to different screen sizes. - Experience integrating features such as client reviews, case studies, and blog sections. Please submit your proposal and examples of your pre...
I'm seeking a WHMCS module that facilitates direct connection between my .in domain registry and WHMCS. It's built on the Neustar toolkit for registrars. For reference, I've included a link to an existing module developed by another party: I'm looking for a similar module without licensing restrictions and at a more affordable rate than the one listed.
Need help with Adobe Illustrator for editing images. The task involves resizing and cropping based on proportional scaling without any specific dimensions. Experience in using Adobe Illustrator for such tasks is necessary. Ideal freelancers would have a keen eye for maintaining image integrity and proportions during resizing.
I'm looking for a professional to edit 150 raw images and videos for my e-commerce website. The main goal of this project is to enhance product visibility and cre...edit 150 raw images and videos for my e-commerce website. The main goal of this project is to enhance product visibility and create a consistent brand look and feel. Key Requirements: - Edit images and videos in a clean and minimalist style - Highlight product details and textures - Showcase product usage or application The ideal candidate for this project should be experienced in e-commerce image and video editing, and have a portfolio that demonstrates their ability to create visually appealing content that aligns with the brand guidelines. A good understanding of e-commerce best practices and an eye for det...
I'm in need of a proficient typist to convert the text from printed documents into digital form. The project primarily requires: - Entering text data: The task mainly involves converting the text from printed documents into digital format. The ideal candidate should have: - Excellent typing skills: As the core of the job is typing, a high level of accuracy and speed is required. - Attention to detail: It’s critical to ensure the data is entered correctly and without errors. - Experience in data entry: A background in similar projects or data management is preferred. Looking forward to your bids.
Here is your rare opportunity to make Good Money!!! Do you thrive in a fast-paced environment where your success is directly tied to your effort? Are you passionate about connecting businesses with the power of a stellar website? If so, we want YOU on our team! We're a High Converting Website Design Agency looking for a driven, commission-only sales superstar to join our ranks. In this role, you'll be responsible for: Prospecting and Cold Calling: You'll identify potential clients who need a website refresh or a brand new online presence. Be prepared to make a positive first impression and build rapport over the phone. Understanding Client Needs: You'll have a knack for uncovering a client's vision and translating that into actionable website goals. Selli...
I'm in search of a proficient WordPress developer who can create a detailed business website for my service-based company. An essential feature on the site will be a section strictly for highlighting our primary service - placement services. Your Key Task: • Create a well-structured, user-friendly WordPress business website. Skills Needed: • Extensive experience in WordPress website development. • A firm understanding and application of SEO best practices. • Proficiency in User Experience design to enhance site usability. Your role will be critical to the digital presence and growth of my business, so I'm looking forward to seeing samples of your previous WordPress business website projects. Thank you for considering this project. Your proposals an...
...software must be capable of processing orders efficiently and accurately. This will help in reducing errors, improving customer service, and maintaining a good reputation in the market. sending order to clients unleashed ready for shipping. - ISO27001 or similar control to protect data security. The ideal candidate should have: - Extensive experience in software integration, particularly in cloud-based systems. - Proficiency in Unleashed software is highly preferred. - Strong understanding of inventory management and sales tracking. - Excellent problem-solving and communication skills. - A proactive and customer-centric approach, with a keen eye for detail. The project's success will be measured by how effectively the systems are integrated, and how well they s...
I'm in need of a freelancer with experience in creating slideshow videos for social media events. - Type of Videos: The videos need to be slideshow style videos, in line with real-time events. Vivid and engaging images should be creatively compiled to weave compelling narratives. - Visual Style: The chosen aesthetic is realistic; the progression of images sh...punchy, concise, and complete in delivering its message in a short span. Ideal skills: - Strong video editing skills particularly in creating eye-catching slideshow videos - Proven ability to adhere to a realistic style - Proven track record of working within time constraints, specifically in delivering videos that are less than a minute long. Looking forward to creating engaging and high-converting social media co...
...fun and modern nature. Usage: The logo will be used across multiple platforms and mediums, including: Product packaging Website and social media Print materials (brochures, flyers, etc.) Promotional merchandise Additional Notes: Please provide the logo in vector format (AI, EPS) as well as in PNG and JPEG formats. Include both full-color and monochrome versions. A brief explanation of the design concept and color choices would be appreciated. Submission Requirements: Initial logo concepts (3-5 options) Finalized logo with revisions based on feedback Delivery of the final logo in required formats...
I have a set of JPEG images featuring people, and I need the background removed. The final images should be delivered ...format with a white background. Key Requirements: - Working on JPEG format images - Removing background professionally, focusing on people - Delivering final images in JPEG format with a white background Ideal Skills/Experience: - Proficiency in background removal - Experience in photo editing, ideally with focus on people - Understanding of different image formats and their implications - Attention to detail and quality control in final image delivery Please ensure you have a good portfolio or examples of similar work to showcase your skills in photo editing and background removal. Any relevant experience in working with people-focused images will be an...
I'm in need of someone who is experienced in graphic design to convert and edit a series of JPEG logos into a vector format. Here's an overview of what I need: **Conversion to Vector Format**: I need the logos to be transferred into a vector format without any background. This is important for their use in digital media, so it's crucial that the final output is of high quality and resolution. **Grayscale Edits**: The vectorized logos should be in grayscale, mirroring the specific range of the bottom banner. This means the freelancer will need to match the grayscale of the bottom banner, ensuring a consistent look across all logos. REFERENCE: SAME BOTTOM BANNER AS Have attached the logos along with this posting
I have a set of 27 JPG images that I need resized to the same aspect ratio. I'm looking to hire someone who can help me make them all consistent. Key requirements and deliverables: - Resize 27 JPG images to the same aspect ratio - Keep the quality of the images intact - Deliver them in JPG format Ideal skills and experience for this job: - Proficiency in image editing tools - Experience in image resizing and aspect ratio adjustment - Attention to detail to ensure consistency across all images - Good communication skills to understand and meet my requirements Please let me know if you have any questions.
I'm in search of an experienced so...can seamlessly transform an existing personal Facebook account into a business account. Key tasks will include: - Converting the current personal page to a professional business page - Ensure that the process does not result in the loss of existing content, followers, or any other critical account features Please note, the client didn't specify the implementation of specific business features or a strict timeline for project completion. Therefore, flexibility and understanding of core business Facebook functionality would be beneficial. Ideal skills and experience: - Comprehensive understanding of Facebook and its business tools - Prior experience in setting up or converting Facebook business accounts - Strong communication...
FOR AU BASED FREELANCERS As an authority handling police evidence from Axon, I require assistance with the task of converting these received videos to DVD format. Key Responsibilities: - Convert the received video files into a format that can be recorded onto a DVD. - Ensure that the content retains its High Definition quality post conversion. - Append timestamp inclusive playback on the DVD. Ideal Candidate: - Has experience with Axon video file types. - Familiar with professional video conversion tools and techniques. - Understands the specifics of video recording onto DVDs. - Able to maintain HD quality through the conversion process. - Can annotate with timestamp during playback.
...our brand. Additionally, the back of the shirt should feature the phrase "Brandon's got my Back!" Design Requirements: Main Theme: "CALL MY LAWYER" should be the central and most dominant element of the design. Professional and Clean: The design should be professional, not busy, and visually appealing. Text Focused: Since this will be a screen-printed design, the primary elements should be text-based. Colors: The design should use no more than three colors. Logo: Incorporate our signature "H" logo prominently in the design. Local Recognition: The design should convey that Brandon Hamilton is a well-known and trusted local attorney. Back of Shirt: The back of the shirt should include the phrase "Brandon's got my Back!" Background ...
I'm looking for a modern, sleek logo for my luxury watch company. The logo should reflect the brand name: Waters Watch Company. The primary colors are silver and blue. The logo will be used both online and in print, so it's essential that it's versatile and effective in different contexts. It must include a JPEG file and a vector file at a minimum. Ideal Skills: - Experience in luxury brand design - Proficiency in logo design - Understanding of color psychology - Ability to create versatile and scalable designs - Strong portfolio showcasing modern design aesthetic
