B2B Marketing Specialist (High Touch) -- 2

Boutique management consulting practice is searching for a highly-innovative marketing specialist for a forthcoming event for high-level executives. Experience with campaigns directed to C-Suite Executives and developing/designing content directed to C-Suite Executives. Your main goal is to bring new users to the website and drive conversions of paying clientele for a new executive program. This is a new initiative with great upside potential and opportunity to benefit from success. Your responsibilities include strategizing, planning, implementing, and monitoring campaign. In addition to being a strong communicator, you must also demonstrate excellent analytical skills. Responsibilities: • Design and oversee all aspects of our marketing strategy and growth including (e.g. Linked In email marketing, google sponsored ads) • Optimize messaging strategy and in a way that drives conversion while feeling authentic • Excellent copywriting, editing, and communication skills • Manage all database segmentation to target audiences accurately • Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics • Evaluate important metrics that affect our website traffic, service quotas, and target audience • Brainstorm new and innovative growth strategies Preferred Qualifications • Experience with developing messaging and campaigns targeted to C-Suite executives highly desirable A minimum of 3 years experience in marketing or advertising position • In-depth knowledge of marketing best practices and website analytics • Proven experience and success with Linked-In Sponsored Ads, Google Ads and Facebook • Working knowledge of Mailchimp, Squarespace, Hubspot CRM • Ability to work independently • Strong written and verbal communication skills • Ability to work 5-10 hrs a week