I am an Expert Web Analytics consultant having extensive experience in Web Analytics.
Project scope understanding
Implement Google Analytics tracking (custom events & ecommerce) using Google Tag Manager
Remove all miscellaneous analytics code embedded in the site
Make sure that adwords revenue and conversions is the same as analytics revenue and conversions
My Expertise
12+ Years IT Experience
End to End experience in web (development to web analytics)
8+ Years Experience in Web Analytics & Campaign Analytics
8+ Years experience defining digital tracking strategy (including web analytics and campaign)
8+ Experience in Google Analytics, Adobe Analytics (SiteCatalyst)
3+ Experience Google Tag Manager, Ensighten, Adobe DTM
5+ Experience in Web Development (PHP, ASP.Net, SQL)
Expert in
- defining digital tracking strategy,
- defining key KPIs
- setting up tracking tool (like Google Analytics, Google Tag Manager etc.)
- implementing conversion tracking, goal tracking, ecommerce tracking,
- setting up custom reports, dashboards,
- ad-hoc analysis as per custom requirement
- audit digital tracking implementation to find out issues & gaps
- troubleshooting tracking issues