LinkedIn Campaign Evaluation Specialist

As an expert in digital marketing analysis, I would appreciate your assistance in evaluating a recent LinkedIn campaign my company conducted for a specific client. Please apply if you are not just familiar with LinkedIn marketing practices, but have a significant amount of relevant experience as an analyst within that field. Your task will include: - Thorough review of a PDF report and a video presentation pertaining to the LinkedIn campaign. - Identifying and advising on the most pertinent key performance indicators (KPIs), which may include aspects such as click-through rate (CTR), conversion rate or engagement rate, in order to evaluate the campaign's success. - Providing recommendations on the primary objective of the LinkedIn campaign; whether its focus should lean towards increasing brand awareness, generating leads, or driving website traffic. - Identifying the optimal leads for the campaign to pursue, which may involve website visits, email sign-ups or whitepaper downloads, but your professional expertise and perspective are most welcome here. Freelancer Requirements: - Proven experience as a Marketing Analyst, particularly within the LinkedIn platform. - Proficiency with analyzing digital marketing data and metrics. - Expert knowledge of marketing strategies, including ROI analysis. - Strong advising skills and the ability to make and support marketing campaign recommendations.