Research Writing

This project is to produce a 15-20 page research report which will be used in policy and program creation at a University. The Strategic Enrollment Management Process Introduction: Strategic enrollment management (SEM) is referred to as an essential planning component for growth in post-secondary education. Achieving an institution’s enrollment goals through a new or improved SEM process can create financial stability and revenue growth for colleges and universities. A successful SEM approach will also account for the complete cycle of a student’s education all way from the entry level through to the graduation point. Recent research on SEM processes focuses particularly on student success and highlights the core components that students need to graduate. Recent research also points to the idea that a successful SEM process should be grounded not only on graduation rates but also on retention and career readiness metrics. Therefore, a successful SEM process should balance internal college and university enrollment goals with achieving high student retention and graduation rates and career readiness metrics. Outline: 1. Introduction 2. What is SEM- an overview of recent literature vs. past literature a. What was SEM as originally conceptualized. b. How has the concept changed over time? c. What are the current metrics that are important to include in a successful SEM process? d. How can the implementation of a successful SEM process help a college or university? 3. What is Design Theory or Design Thinking, an overview a. Define design theory and design thinking. b. In what areas can design thinking be applied? c. What is the design thinking process? d. What are the unique characteristics of design thinking. e. What factors does design thinking address that other processes don’t address? 4. How can design thinking be used as lens for constructing an improved SEM process? a. Is there any current literature out there that merges design thinking with SEM processes? Anything that links design thinking with higher education in general? Please explain. b. How can design thinking be used to improve a SEM process? c. Under what criteria would a SEM process be considered successful under design theory. 5. Creating a Design Theory Based SEM Process at Our University: A Case Study. a. Paraphrase powerpoint 6. Conclusion This paper is intended for an academic audience. Must conform to the guidelines of the Publication Manual of the American Psychological Association (6 th edition). Additionally, the paper should have minimal errors in spelling, grammar, and punctuation.