Content is titled "Monetizing Social Media." Some or all content will be used as part of a chapter in a book. Total article/essay should be 5000 words. It should read like a story - engaging not preaching.
Writing topics to be part of the article/essay should include:
1) Building brand awareness
2) Engaging the audience
3) Using special promotions to help generate sales
4) Media Advertising
5) Using Social Media as a retention tool
6) Social Media ROI
-- measuring social media effectiveness
-- important social media metrics: reach, branding, action, cost, reputation
If any of the content is used in the book, contribution credit will be given to the writer in addition to the fees here.